Your Guide to YouTube Shorts

[vc_row][vc_column][vc_column_text]Short-form video will probably never overtake long-form video, but that doesn’t mean it isn’t incredibly popular! YouTube rolled out Shorts in 2021 after almost a year of testing to compete with apps like TikTok and Instagram. Short-form video is easily digestible and matches the short attention spans many social media users have these days.

What Are YouTube Shorts?

YouTube was created in 2005 as a video-based social media platform. Initially, the creators wanted a platform where users could share “home videos.” Now certain video creators have grown to have millions of subscribers. For a long time, however, YouTube has stayed the same, outside of adding ads and a creator program for YouTubers to get paid. Horizontal videos were the only option. Not anymore!

With YouTube Shorts, you can edit your vertical video directly on their app and upload it for your subscribers. Viewers can like, dislike, comment, and subscribe to your channel while they watch your video. It is also permanent on the YouTube feed, unlike Instagram Stories.

Tips for YouTube Shorts

Make the most of your time. Right now YouTube Shorts can only be 60 seconds, so you need to make the most of your social media posting. In that short amount of time you need to capture a viewer’s attention at the beginning and remain entertaining for them to keep watching. Edit out pauses if you are speaking and add quick transitions.

Add value. While part of your affordable social media strategy is to post frequently, you should always try to share high-quality content to all of your platforms. Align your content with your social media goals and repurpose old content from other platforms.

Match your brand. All of your social media posts should match your brand. This will help make your business recognizable across all platforms! Brand recognition is a common social media goal so matching your branding should be first priority when creating a Youtube Short.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.