Why Your Instagram’s Bio Link is Vital
In today’s day and age, social media presence is imperative for businesses, especially small businesses. Instagram has become one of the most popular social media platforms in recent times and for good reason. The platform allows businesses to showcase their brand, products and services and connect with their audience. Instagram makes it super easy for small businesses to include a clickable link in their bio, but how important is it, really? Below, we’ll explore why your Instagram’s bio link is vital as a small business.
Increases Traffic
Your Instagram bio link drives traffic to your website or any other platform that you might be promoting. This is especially effective for small businesses as they may not have a large following on their website or other social media platforms. The bio link serves as a gateway to increase visibility and generate traffic. You can direct your audience to your website, blog page, or other relevant landing pages. An optimized and well-planned landing page design will capture a potential customer, boosting your chances of conversion. Don’t overlook the power of a well-placed link in your bio!
Call to Action
When a potential customer visits your Instagram profile, the easiest way to convert them into a customer is by guiding them towards the right direction through a ‘Call to Action’. This could be anything from directing them to your website or promoting the latest sales or discounts. The bio link gives you the opportunity to include strong calls to action, increasing engagement and driving sales.
Brand Awareness
Social media is an excellent platform to increase brand recognition and awareness. The more people see your brand, the more likely they are to become familiar with it. This is where Instagram’s bio link plays a significant role. By directing your audience to your website or other relevant platforms, you’re generating more brand interaction leading to higher brand recognition.
Analytical Benefits
Instagram Business accounts provide an array of analytical data to help improve your marketing strategy. By including a trackable link in your bio, you can track the data on your website’s traffic, sales, and conversion rates, giving you a better vision of your audience and how to best cater to them.
Multi-purpose use
Instagram’s bio link can be used for multiple purposes. You could direct your audience to your latest blog post or a new product launch, creating a buzz and increasing conversions. Or you could drive traffic to a landing page, promoting a sale or a discount, directing purchasers to a conversion stage.
In conclusion, having an Instagram link in bio is crucial for any small business on the platform. It allows you to drive traffic to your website, increase sales, and engage more effectively with potential customers. Remember to optimize your link in bio with a landing page and call-to-action that is both engaging and informative. Track your link’s performance and adjust accordingly to ensure maximum reach. This is why your Instagram’s bio link is vital for small businesses. With the right strategy, your Instagram link in bio can be one of the most useful tools in your digital marketing arsenal.
If you’re looking for consistent Instagram posting, 98 Buck Social is the place to be!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.