Why Your Business Needs Local SEO
More than ninety percent of online experiences start on a search engine. Now more than ever, you need a well-organized local SEO strategy if you want to get ahead of the competition. While you may feel like being a locally owned business automatically gets you the attention you need, you will be amazed at how beneficial local SEO can be.
What Is Local SEO?
Local SEO refers to search engine optimization when it comes to local search results. It means optimizing your website so that it appears higher as a result of searches for a particular geographical area. Depending on the size and scope of a business, this geographical area can be as small as a specific neighborhood, or as large as multiple large cities within a state.
Local SEO works by properly configuring a website’s content, meta tags, and other aspects of a website to ensure that they contain relevant keywords and phrases associated with the business’ location and services. It also involves managing external signals like reviews, backlinks, and directory listings. All of these factors show search engines that your business is authoritative and worth recommending to searchers.
Benefits of Local SEO for Your Business
There are a number of great benefits to using local SEO for your business and these are just a few of them.
Website Traffic Will Increase
When potential customers type in their search, you want your business to rank as high as possible, especially considering local information is the subject of nearly half of all Google searches. Using the right phrases and keywords is the key to attaining this ranking. Studies show that about eighteen percent of searches follow the number one position on a search result. It drops to about ten percent of people following their search through to the second position, and about seven percent will click on the third position. This ranking shows how important local SEO leading to that first position will be to your business.
Better Conversion Rates
In addition to increased website traffic, the traffic you get is likely to convert better. This is because people who are looking for local businesses are probably more intent on purchasing. These customers know you will be able to provide your product or service to them. Just make sure you provide an easy way for people to purchase from your site.
It Is Here to Stay
Utilizing local SEO is being done by your competitors, and it is here to stay. Your competitors are vying for those first positions, so you have to stay on top and consistently maintain that position. The importance of local SEO is only going to increase over time, so implementing a strategy now will only benefit your business.
You can continue to use the best practices and a tactical strategy for maintaining your local SEO by staying well-educated and updated on the trends. By keeping yourself updated on current trends, you will increase your chances of remaining in the number one position of potential customer searches.
It Helps Build Awareness and Credibility
Brand awareness is a very important part of any successful marketing strategy. It ensures that even if people don’t want to purchase from you right now, they will think about you when they need it in the future. When your business appears high in local searches, it is one more way for local customers to be exposed to your name. It helps establish your business as a trusted and reliable source of products or services. The goal is to have a consumer’s search take them to your website, where they will discover a clean and productive experience.
Get Started With Local SEO
While all of the elements of a solid SEO strategy will take effort, patience, and commitment to implement, it will be worth it. These efforts will pay off when viewers learn to recognize and trust your business. If you simply don’t have the time to educate yourself about every aspect of local SEO and put it into action for your business, you could always outsource the responsibility. 98 Buck Social’s SEO packages include local SEO tactics, among many other important features. Get in touch to learn more about our local SEO services today.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.