Why Visuals Matter in Marketing

Why Visuals Matter In Marketing

Marketing is not easy, and small businesses face the utmost challenge when it comes to creating a name that sticks in the market. With the need to appeal to the target audience and unique selling points to stand out from competitors, creating effective marketing campaigns is crucial. While there are various strategies to achieve this, one element that should not miss in your approach is visuals. In this blog post, we shall examine the importance of visuals in marketing and what they bring to your business.

Attraction and Retention

In today’s market, attention is a priceless currency. People are only interested in content that goes beyond texts into visual aids that give them a better understanding of the message. As such, incorporating visuals in your marketing helps to attract and retain the attention of your audience to your content. Images, videos, graphics, and infographics capture the attention of the reader while also providing a pleasant break from text-only content. In a nutshell, visuals make your marketing more appealing and interesting to the audience.

Strengthen Brand Identity

When you hear or see a logo of a brand, you recognize it immediately. Visuals help to build and strengthen brand identity, which is crucial in ensuring the long-term success of your marketing campaigns. Consistent use of the company logo, color schemes, typography, and design across all marketing materials puts your brand in the minds of your audience. As such, with a distinct and recognizable brand identity, you can differentiate yourselves from the competitors, cement trust with your clients, and inspire brand loyalty.

Better Communication

Visuals provide an easy way to communicate and persuade customers. People are more likely to quickly grasp an idea based on visuals, instead of reading several lengthy paragraphs. Visuals make it possible to communicate complex ideas or messages in a simplified manner, making it easy to understand. This is particularly important for small businesses that are exploring new markets or considering launching a new product and need to convey information in a clear and concise manner.

Increased Engagement

The ultimate goal of marketing is to engage and build relationships with customers. Visuals increase engagement with your brand as they create more opportunities for interaction. Shareable graphics and videos can spread across social media, increasing your reach and exposure. Additionally, incorporating visuals in your calls-to-action can lead to higher conversion rates and better response rates than text-only calls-to-action.

Improved Website Experience

Visuals play an essential role in web design. In today’s market, a website is often the first interaction that potential customers have with your business. A well-designed website with well-placed visuals can enhance the user experience. They can help guide the visitors and improve their overall navigation experience, encouraging them to explore more pages of your website. Additionally, the inclusion of visuals helps to break up long-form copy, making it less daunting to read.

In conclusion, visuals are a critical element in modern marketing, making it an essential component of your business strategy. By incorporating images, videos, graphics, and more into your marketing campaigns, you can appeal to your audience’s senses while providing easily digestible content. With increased engagement, better communication, strengthened brand identity, improved website experience, and higher conversion rates, visuals are a valuable tool for both attracting and retaining customers. As a small business, it is essential to embrace the benefits that visual marketing has to offer and use them to your advantage.

Need marketing help? Contact our team at 98 Buck Social today to get started!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.