Why Video Content is a Must for Your Business’s Social Media Strategy (And How to Get Started)
In today’s digital landscape, incorporating video content into your business’s social media strategy is no longer optional—it’s essential. Video allows you to connect with your audience on a deeper level, drive higher engagement, and increase conversion rates. Here’s why video content is crucial for your social media success and a few creative ideas to get started.
Why Video Content Matters:
- Higher Engagement: Videos are more likely to grab attention compared to static images or text. With social media algorithms favoring content that generates engagement, videos are an effective way to get noticed.
- Better Storytelling: Videos give you the chance to showcase your brand’s personality and values in a more engaging and relatable way. They allow you to convey complex information in a simple, digestible format.
- Boosted Conversions: Studies show that businesses with video content experience higher conversion rates. Adding videos to your product pages, landing pages, or emails can lead to more sales, sign-ups, or other desired actions.
Video Ideas for Social Media:
- Behind-the-Scenes Tours: Give your followers a sneak peek into your business operations, whether it’s the making of your product or a day in the life at your office. This humanizes your brand and builds trust.
- Customer Testimonials: Showcase happy customers sharing their experiences with your product or service. Social proof is powerful, and potential clients will resonate with authentic reviews.
- Product Demos: Show off your products in action. Whether it’s explaining how they work or highlighting unique features, product videos are a great way to inform and excite your audience.
- How-to Tutorials: Share expert tips or step-by-step guides related to your industry. These videos can position you as an authority in your field while offering value to your audience.
If you’re looking for expert help in creating engaging video content and boosting your social media presence, 98 BuckSocial has got you covered. Let us help you grow your business through the power of social media and video!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.