Why Small Businesses Should Use Video Content to Stand Out
In a world where consumers are overwhelmed with information, standing out on social media can be challenging. One of the best ways for small businesses to break through the noise is through video content. Video marketing offers numerous benefits, from boosting engagement to improving brand recognition, making it a must-have for any small business’s strategy.
The Power of Video for Small Businesses:
- Captures Attention Quickly: In the fast-paced world of social media, capturing attention in the first few seconds is key. Video allows you to deliver your message in a dynamic way that grabs viewers’ attention, whether it’s with a captivating intro or an intriguing storyline.
- Improved Engagement: Video tends to generate more likes, comments, and shares than other content forms. This increased engagement can help build brand loyalty and turn casual followers into paying customers.
- Showcase Your Personality: One of the best things about video is that it allows you to show the human side of your brand. Whether you’re offering expert advice, giving a behind-the-scenes look, or simply having fun, video helps establish a personal connection with your audience.
Video Ideas to Get Started:
- Customer Testimonials: Let your satisfied customers do the talking! Showcase real testimonials to build trust and credibility.
- Product Demos: Show your products in action and highlight their unique features to help potential customers visualize how they’ll benefit from them.
- Behind-the-Scenes Content: Share what goes on behind the curtain in your business, whether it’s preparing orders or brainstorming new ideas.
Incorporating video into your social media strategy will help elevate your business and improve brand recognition. At 98 Buck Social, we specialize in creating video content that captures your audience’s attention and drives results. Contact us today to get started!
How and Why Social Media is Important for Building Your SEO
B2B Marketing Tips for Social Media Success
How to Improve Audience Engagement on Social Media
Current Trends in Video Marketing on Social Media
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.