Why Outsourcing Social Media Management is Ideal
The effective management of social media platforms has evolved into a specialized domain, demanding not just time but expertise and relentless dedication. For numerous businesses, the strategic decision to outsource social media management emerges as an efficient and prudent choice. Learn why outsourcing your social media management is ideal for small businesses.
Access to Expertise
Outsourcing empowers businesses to leverage the expertise of dedicated professionals specialized in social media management. These professionals possess a profound understanding of the latest trends, evolving strategies, and the intricate algorithms governing social media platforms. Their expertise ensures optimal performance and engagement, aligning businesses with the dynamic pulse of the digital landscape.
Time and Resource Optimization
The management of social media demands a considerable investment of time and resources. By outsourcing this function, businesses liberate internal resources, enabling a laser focus on core operations and strategic growth initiatives. This reallocation of resources becomes pivotal in driving innovation and steering the business towards overarching objectives.
Consistency and Strategy
Consistency in social media presence is non-negotiable. Outsourcing ensures the adherence to a consistent posting schedule and a coherent content strategy aligned meticulously with the brand’s ethos, objectives, and values. This concerted effort cultivates a unified brand narrative across various platforms, fostering audience engagement and loyalty.
Cost-Efficiency
Contrary to prevalent misconceptions, outsourcing social media management can be cost-effective. It obviates the need for in-house hiring, training endeavors, and associated overheads. Businesses gain access to a team of seasoned professionals whose expertise and efficiency ensure maximum returns on the investment made.
This is why outsourcing social media management is ideal in how businesses unshackle themselves. Is outsourcing your social media something you’re looking to do in Q1?
Connect with a 98 Buck team member today!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.