Why Agency Marketing is the Way to Go

Small businesses are always on the lookout for cost-effective ways to market their products and services. Many face the common dilemma – whether to handle their marketing in-house or to outsource it to an agency.

While in-house marketing may seem like a tempting option, marketing agencies provide several benefits that will save small businesses more time and money in the long run. We’ll discuss the advantages of hiring a marketing agency over having an in-house team, and why agency marketing is the way to go.

Diverse Skill Set:

Hiring a marketing agency over having an in-house team gains you access to a diverse array of skill sets. Marketing agencies typically have teams made up of copywriters, graphic designers, SEO specialists, and social media experts. This means that every task associated with marketing your business can be completed by a professional who has extensive experience in that particular area. This diversity of skill sets translates into a more robust and effective marketing strategy overall.


Some small business owners may believe that in-house marketing is cheaper compared to hiring an agency. However, this is not always the case. The cost of hiring, training, and retaining an in-house marketing team can be significantly higher than outsourcing to an agency. Additionally, marketing agencies use specialized tools and technology, so small businesses won’t have to invest in expensive marketing software.


As your small business grows, so will your marketing strategy. You’ll need to implement frequent changes to stay ahead of the competition. In-house marketing teams can be a challenge for small businesses when they need to ramp up their marketing strategy suddenly. Hiring a marketing agency provides a scalable solution that will allow your business to accommodate any marketing needs that arise as it grows!


In-house marketing teams typically operate on a limited pool of ideas. This is in part because they’re working within the same business on a day-to-day basis. Working with a marketing agency provides opportunities for more creativity, as agencies work with a diverse array of clients. They can always bring fresh ideas and perspectives to the table. Agencies have experience working with a wide range of clients and industries, which makes it much easier for them to create unique, effective marketing campaigns.

Faster Turnaround Time:

When you work with a marketing agency, you get access to professionals that work fast and efficiently. This means that your marketing campaigns can be turned around much faster than if you had an in-house team, which can be more time-consuming and costly.

In conclusion, outsourcing marketing functions to an agency like 98 Buck Social is the way to go for small businesses that want to save time, money and improve marketing ROI! Marketing agencies bring expertise, experience, cost-effectiveness, flexibility, and an outside perspective that small businesses need to develop and implement winning marketing strategies. By leveraging these benefits, small businesses can focus on their core competencies and growth rather than being bogged down with marketing challenges.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.