White Label Marketing Services vs Hiring Freelancers

When you’ve decided it’s time to offer more services to your clients, you have a few options available to you. You can hire experienced professionals to join your team in-house. Unfortunately, that often comes at a premium price that you may not be able to afford. Then, you have the option of hiring freelancers or working with a white label agency to offer those additional services. While freelancers have become more in demand, white label services are often a better choice for agencies looking to resell services to clients.

What Is a White Label Service?

In short, a white label service is any service that is branded with your company’s name and logo. This can be anything from social media management to content creation to email marketing. Basically, it’s any service that you outsource to another company but still want to have your name on. 

Why White Label Services are Better than Working with Freelancers 

When it comes to choosing between white label services and freelancers, there are a few key factors to consider. 

Team of Experts vs an Individual

First, when you work with a white label service, you’re working with a team of experts who are all focused on providing the best possible service for your brand. With freelancers, on the other hand, you’re often working with just one person who may or may not be an expert in the field. 

Save Time and Money

One of the primary benefits of white label marketing services is that they can save you both time and money. When you work with a freelancer, you may find that they need a lot of direction and hand-holding in order to get the job done right. This can take up valuable time that you could be using to run your business. White label services, on the other hand, are provided by professionals who already have the experience and expertise needed to get the job done quickly and efficiently. This can save you a significant amount of time and money in the long run.

Higher Quality Product

Second, when you use white label services, you’re usually getting a higher quality product. This is because the team behind the service has likely done this many times before and knows exactly what needs to be done to get results. With freelancers, you may get lucky and find someone who is amazing at what they do—but you might also end up with someone who isn’t quite as experienced or knowledgeable. 

More Reliable

Another benefit of white label marketing services is that they are much more reliable than working with freelancers. When you work with a freelancer, there is always the risk that they will disappear on you or simply not deliver the quality of work that they promised. This can leave you in a bind, having to start your search for help all over again. With white label services, however, you can rest assured knowing that you will always get what you paid for. The company providing the service is bound by a contract to deliver the agreed-upon services in a timely and professional manner. 

Package Flexibility

Another benefit of white label marketing services is that they offer package flexibility. This means that you can tailor the package to fit your specific needs. For example, if you only need help with social media marketing, you can find a service that specializes in that area.

Sometimes, when you work with freelancers, you have to piece together different services à la carte to get everything you need—and that can get expensive quickly. But because agencies offer so many services under one roof, you can pick and choose the ones that make the most sense for your business. Plus, you’ll end up saving some money in the process. 


Finally, another benefit of working with white label marketing services is that they’re scalable. This means that as your business grows, so too can the services you offer your clients. If you find that you’re growing faster than you can manage in-house, simply scale up your packages and add more services. On the other hand, if you find that certain services are no longer necessary, simply scale down your package and remove them. 

Scaling up or down can be tricky if you’re working with freelancers. They typically cannot scale their services along with your business. They may be able to handle a small increase in scale but not much more than that.

White Label With 98 Buck Social

If you’re looking for high-quality marketing services without the investment of hiring in-house, then white label services are definitely the way to go. You’ll get access to a team of experts who can help take your agency to the next level—without having to break the bank. So if you’re ready to outsource certain tasks or services but still want to maintain control over your brand identity, then contact us today to learn more about how we can help you. We look forward to working with you to meet your goals and your clients’ goals.

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