What to Post on LinkedIn
[vc_row][vc_column][vc_column_text]Many business professionals experience the benefits of LinkedIn! However, as a business owner, you have so many things on your plate, so how do you know what you should post on the platform? 98 Buck Social is always aware of the best practices for your social media posting, so here are our tips!
Blog posts. LinkedIn allows Articles on their platform! This type of content performs very well for thought leaders. Blog posts on your LinkedIn profile make your audience trust your brand and allow you to share your insight and expertise.
Third-party content. Unlike Instagram, you shouldn’t just post about yourself and your business. Share high-quality content from other people! By sharing from a reputable third party, you add value and create a community in your industry. It also saves time when creating your affordable social media marketing plan.
Native video. Video is the most engaged-with content, so it is a great way to increase your total engagement! Create short interviews, behind-the-scenes, or lessons for your audience. Animations also do well on LinkedIn posts. It is best to upload directly to the platform so they don’t get redirected off the platform unless it is going to your website.
Pure text. Visual-heavy feeds can be overwhelming so it is great to mix in some text-only posts. You can share hacks, tips, promotions, and updates in this format! There is a cut-off where your followers have to click “See More” to read your entire post. Either keep your LinkedIn posts short or make the first few sentences very clickable so they want to read the entire post.
Photography or illustrations. Depending on your branding and industry, you can create endless showstopping graphics for your LinkedIn. Utilize your graphic design team to inlay text onto your images to get more information across to your audience.[/vc_column_text][/vc_column][/vc_row]
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.