What Kind of Content Performs Best on Social?
Small businesses today recognize the importance of a strong social media presence. It is one of the most powerful tools available for building brand awareness, generating leads, and driving sales. However, with so many businesses vying for consumer attention on social media platforms, it can be a challenge to create content that truly resonates with your target audience.In this blog post, we will explore what kind of content performs best on social media. We will examine what kind of content performs best on social, some of the most effective content formats and provide you with tips for creating compelling social media content that can help your business stand out from the crowd.
Visual Content
Visual content is one of the most popular and effective formats for social media. According to a recent study, visual content gets 94% more views than text-based content. There are many types of visual content that you can use to engage your audience, such as photos, videos, infographics, and animations. Each type of visual content can be used to convey different types of information and evoke particular emotions. When creating visual content, it’s essential to use high-quality images and videos. They should be eye-catching, creative and relevant to your message. You can also use overlays, text, and other design elements to make your content more engaging.
Interactive Content
Interactive content is content that requires active participation from the viewer. It creates a two-way conversation between the brand and the consumer, making it an effective tool for driving engagement and building relationships with your audience. Examples of interactive content include quizzes, polls, contests, surveys, and games. They allow your audience to participate and provide their opinions, which can help you gather valuable feedback and insights. When developing interactive content, remember to keep it simple, relevant, and fun. Your audience should find it easy to participate and enjoy the experience.
Educational Content
Educational content is content that provides valuable information to your audience. It can help establish your business as an industry leader and build trust and credibility with your audience. Examples of educational content include how-to guides, tutorials, case studies, whitepapers, and webinars. They provide your audience with useful information that they can use to solve their problems or learn something new. When creating educational content, keep it focused, practical, and relevant to your audience’s needs. Use simple language and provide actionable advice that they can implement right away.
Personalized Content
Personalized content is content that is tailored to the individual preferences and interests of your audience. It can help create a more intimate connection between your brand and the consumer, leading to increased engagement and loyalty. Examples of personalized content include targeted ads, personalized email campaigns, and personalized social media feeds. To create personalized content, you need to understand your audience and their preferences. Use data analytics tools to track your audience’s behavior and interests, so you can provide them with content that resonates with their needs.
Creating effective social media content is not easy, but it is essential for the success of your business. By using a combination of visual, interactive, educational, and personalized content, you can develop a content strategy that engages your audience, establishes your brand as a thought leader, and drives more traffic and sales to your business. Remember to keep your content relevant, creative, and aligned with the needs of your target audience, and you’ll be well on your way to social media success. 98 Buck Social is here to help you stay consistent on social media!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.