What Is the Metaverse?
In this new decade, we are seeing the physical and virtual worlds blending. “Metaverse” has been a buzzword for a while but recently we have been seeing it used much more often especially associated with Facebook. They have recently changed their business name from Facebook to Meta in response to this new evolution of technology.
What Is It?
To put it simply, the metaverse is an all-encompassing term that refers to virtual reality and interacting with realistic elements online. Many people consider it to be a 3D version of the internet. Mark Zuckerberg and other tech giants are investing billions into developing this technology. In reality, it is an integration of many kinds of technology from video calls and cryptocurrency to virtual worlds and holograms. It is all a work in progress because nothing like this exists yet!
Currently, companies use the term “metaverse” to refer to many different types of enhanced online environments. Video games like Fortnite are included while virtual dressing rooms are as well. Companies like Microsoft and Meta have attempted to create virtual workplaces called Mesh and Horizon Workrooms, respectively as well.
Video games are likely the application you hear about the most when it comes to the metaverse. While the future of the metaverse is much more expansive than this, the gaming industry has been a clear early adopter of the type of technology that the metaverse will include.
How Do You Access the Metaverse?
There are two technologies that seem to be the most important in the development and growth of the metaverse. These are virtual reality and augmented reality.
Virtual reality (VR) is a simulated 3D environment that allows users to interact with virtual surroundings in a way that is similar to how we perceive reality through our senses. This is typically done through a VR headset that takes over a user’s field of vision. Haptics, including gloves, vests, and even full-body tracking suits, are available at a price to enable more lifelike interaction with the virtual environment.
Augmented reality (AR) is a less immersive experience than VR. It adds digital overlays on top of the real world via some type of lens. While experiencing AR, users are still able to interact with their real-world environment. The popular phone game Pokémon Go is an early example of AR in use.
What Does the Future of the Metaverse Look Like?
Some experts believe that “a large proportion of people will be in the metaverse in some way” by 2030. But if that is to be the case, it is going to require a lot of development. In its current form, it simply isn’t attainable for most people.
The first challenge facing developers of this virtual world is the accessibility of the hardware currently required. The second challenge is the need to be able to take virtual items with you from one platform to another, also known as interoperability. Many experts in the industry believe this will be a vital part of making the metaverse work in the future. Finally, there will of course be legal and commercial challenges, just like every new type of technology experience. Case in point: NFTs.
How the Metaverse Affects Your Social Media Marketing
At this point, there isn’t anything brands need to be doing to make the shift into the metaverse. However, research shows marketers will be some of the first groups to adopt, before consumers. There will be many similarities to regular social media posting, like cross-overs between platforms. User-generated content will also be heavily valued in the metaverse.
Some brands are already investing in technology that will impact the metaverse, like virtual reality. Creating a filter for Instagram, Snapchat, or TikTok is very similar to how the future of marketing for the metaverse will work. As cryptocurrency becomes more popular, it is likely more businesses will start accepting it as payment.
What You Can Do
The metaverse is currently a source of inspiration for the future. The idea of it is growing and changing. For now, businesses don’t need to drastically shift their marketing goals to include the metaverse. If you have the budget to play around with virtual reality filters, this could prepare you for future technological advancements!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.