Ways to Support Small Businesses

Small businesses are a vital part of the economy, generating about 44% of the economic activity in the United States. Plus, they employ nearly 50% of US workers. Every time you show your support for these small businesses, you are helping to maintain local jobs and improve local communities. If you want to support the small businesses in your area, check out these five ways you can help them thrive.

How to Support Small Businesses Without Spending Money

There are many ways to give back to small businesses, some of which don’t require you to spend any money. We will highlight these free ways here.

Write Reviews

One easy thing you can do after visiting a small business for the first time is to write a review. Reviews help spread the word about the business and encourage new customers to visit. To write a review, you can use platforms such as Yelp, Google, or Facebook. Many people look at reviews before they make a purchase from a new business, so if you’ve had a great experience with a small business, share it! Plus, taking the time to write a review is a small gesture that can make a big difference to a business trying to establish itself.

Engage on Social Media

Social media is likely an important part of any small business’s marketing strategy. The actions you take every day online could be very important to them. So, follow the small businesses you want to support on social media and engage with their content. This includes sharing their posts, leaving comments, and tagging your friends. These actions not only help to build a community around the business, but it also increases their visibility, ultimately translating into more sales. Plus, engaging with them benefits you because you’ll be able to also keep up with their latest products, services, and promotions.

Refer Friends and Family

A common trend you can see in the above suggestions is how important it is to spread the word about a business. When you have a positive experience, make sure to tell your friends and family about it. Word of mouth is incredibly powerful, particularly when it comes from friends and family members. If someone trusts your recommendation, they’ll be much more likely to visit the business themselves. You can also encourage your friends and family to shop locally in general. Even if they don’t live near you, you can spread the importance of shopping locally to support their own local economies.

Be Patient and Kind

Small businesses are typically run by a small team of people. Sometimes, they may even be run solely by the owners, with no other employees. Whenever you visit, remember that these are people who are doing their best to make a living. They may not have the same resources and capabilities as larger corporations. Patience and understanding can go a long way as you are interacting with them. In addition, share your appreciation of the unique products and services they offer and have compassion for the challenges they may be facing. By being patient and kind, you’ll help support small business owners during tough times, giving them the courage and energy to keep going.

How to Support Small Businesses While Spending Money

When you want to support small businesses, the number one thing that comes to mind for most people is spending money. These are some ways you can support local businesses if you have money to spend. 

Shop Locally

Often, small businesses offer high-quality and unique products that you can’t get anywhere else. They could even be better products and services than you can find from larger companies. By shopping at locally owned businesses, you’re investing in the local economy and helping small business owners succeed. 

Purchase Gift Cards

Maybe you can’t find the right gift for someone at the moment. Or maybe you want to ensure that a friend or family member visits this small business soon. How can you do that? By purchasing – and gifting – a gift card. This way, you’re helping the business to stay afloat during tough times, and the person receiving the gift card can patronize the store at a later time.

Buy Online

Many small businesses have now pivoted to online sales channels to stay afloat. This means that now, you can support them from the comfort of your own home. This is even the case if you’ve moved away from the area, but still want to support a local business. Take advantage of the ability (when possible) to purchase from them online and get the items shipped to your home. Buying online from small businesses allows them to continue to work and helps to support their families, employees, and communities.

Support Small Businesses All Year Round

Small businesses need our support now more than ever. Leaving positive reviews, engaging on social media, purchasing gift cards are just a few ways you can make supporting small businesses an important part of your life. These small steps might not seem like much, but they can go a long way in helping small businesses survive and thrive. You can feel confident that when you spend money at these businesses, that money gets put back into the community. So the next time you’re looking to make a purchase, consider going local. Your support could make all the difference for a small business owner, their family, and their employees.

Marketing Help for Small Businesses

If you are a small business owner yourself and are looking for help in getting the word out about your business, 98 Buck Social is here to help. We have many services that can save you time, money, and resources while still seeing great results. Our social media marketing packages can eliminate one thing from your to-do list every day. Or, our paid advertising service could help you acquire new leads for your business. Finally, try text message marketing to engage your current customers and keep them coming back.

Visual Appeal: Eye-Catching Images and Videos for Social Media

The Power of Storytelling: Captivate Your Audience with Narrative Magic

Mastering the Art of the Hashtag: How to Get Your Content Seen

Content is King, But Context is Queen: Crafting Paid Ads that Convert

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.