Visual Appeal: Eye-Catching Images and Videos for Social Media
In today’s fast-paced world, attention spans are shorter than ever. If your social media content doesn’t grab attention in a split second, it risks getting lost in the endless scroll. That’s where visuals come in. High-quality images and videos are the workhorses of social media, capturing attention and stopping thumbs in their tracks. Here’s how to create visuals that will make your content stand out:
- Quality is king (and queen): Pixelated photos and blurry videos are a social media faux pas. Invest in good lighting and clear visuals. Even smartphone cameras can capture stunning images with the right technique.
- Canva: Your design superhero: Don’t have graphic design skills? Fear not! Free design tools like Canva offer a treasure trove of user-friendly templates, fonts, and icons. With a little creativity, you can create professional-looking visuals in minutes.
- Short-form video is the new kingpin: Platforms like TikTok and Instagram Reels have revolutionized social media with their bite-sized video format. These short, engaging videos are perfect for capturing attention and conveying information quickly. Jump on the trend and experiment with creating short, captivating videos that showcase your brand or product.
- Variety is the spice of life: Don’t get stuck in a visual rut. Mix up your content with a variety of formats. Use eye-catching photos, infographics that condense complex information, and even explore live streams to connect with your audience in real-time.
Remember, visuals are a powerful tool, but they should always complement your content, not overshadow it. Use strong captions and storytelling to tie your visuals together and create a cohesive message. By implementing these tips and experimenting with different formats, you can develop a visually appealing social media presence that will stop viewers in their tracks and keep them coming back for more.
98 Buck Social is ready to assist you! Connect with us today.
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Why Small Businesses Should Use Video Content to Stand Out
Why Video Content is a Must for Your Business’s Social Media Strategy (And How to Get Started)
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.