Video Metrics Small Businesses Should Track on Social Media

video metrics small business should track on social media

Of all media formats, video content has become the most engaging content on social media channels among users and businesses alike. It is the content attracting the most comments, likes, and shares. But, what’s the point of making a video if you don’t know the metrics it’s generating? This post will provide you with video metrics small businesses should track on social media.

Video Views:

The number of views your video achieves on social media platforms is an essential metric to track. Video views indicate how many people clicked on your video, providing an insight into your video’s reach. Social media platforms offer different definitions of a “view,” so you’ll want to research and understand how that platform defines it. 

For instance, Facebook metrics note that if someone views your video for more than 3 seconds, it counts as a view. Instagram notes that one view encompasses the whole video. So, track your video’s view performance according to the platform you are using. 

Audience Retention:

Audience retention metrics indicate how long people watch your videos. Tracking this metric can provide an insight into when people drop off, indicating the opportunities for improving your video’s content to retain viewers for longer durations. Broken down by the minute, it can provide awareness of engagement patterns among different people, allowing for video content optimization for preference.

Engagement Metrics:

The number of likes, comments, and shares on your video is a vital aspect of video metrics. Engagement rates indicate the level of audience engagement, creating significant visibility for your video and brand. Likes, comments, and shares on your video determine how it performs on social media algorithms and the potential reach it could achieve. Ensure to respond to all comments, as it will encourage more engagement and promote stronger audience relationships.

Video Retargeting:

Video retargeting metrics involves targeting individuals who have viewed your previous videos by displaying them new video content. Tracking this metric indicates the level of engagement with individuals who have previously engaged with your content and promote adoption of ad content and provide personalized value to the viewer.

Conversion Rates:

Conversion rate metrics indicate how many people watched your video and became leads or customers. For example, if your video content promotes a special discount on your website, tracking the number of purchases made after watching your video, provides insight into how effective it was, how many sales it captured, and ultimately the conversion rate your video creates. 

In conclusion, tracking video metrics can assist small businesses in determining whether the video content provides value to the brand. Each metric carries unique insight into audience behavior and video content performance. Video metrics are essential for improving audience engagement rates, increasing video visibility, improving relationships, and driving sales. Safe to say, small businesses that track video metrics on social media can make more informed decisions regarding their video marketing strategy and drive compelling growth. Looking to boost your social media presence? 98 Buck Social has you covered!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.