Video Marketing for Home Improvement Businesses: How to Boost Your Online Presence
For home improvement businesses, establishing trust with potential customers is crucial. Videos offer the perfect opportunity to showcase your work, build credibility, and engage with your audience in a personal way. Here’s why video marketing is essential for home improvement businesses and how you can leverage it to grow your brand.
Why Video Marketing Works for Home Improvement Businesses:
- Showcase Your Work: Home improvement businesses thrive on visual proof of quality work. Videos are perfect for showing before-and-after transformations, walkthroughs of completed projects, and time-lapse footage of projects coming together.
- Build Trust and Credibility: Homeowners want to feel confident in the professionals they hire. A video can introduce your team, explain your process, and show happy customers, helping to establish trust.
- Demonstrate Expertise: By offering tips and tutorials in video form, you can position your business as an authority in the home improvement field, whether you’re showing how to handle small repairs or giving advice on larger renovations.
Video Ideas for Home Improvement Businesses:
- Project Spotlights: Highlight a recent project by showcasing your work with a detailed walkthrough or time-lapse video. This gives potential clients an insight into your skills and the quality of your work.
- How-To Videos: Share expert tips for common home improvement tasks, such as how to fix a leaky faucet or install a light fixture. These can help build credibility and attract a loyal audience.
- Customer Testimonials: Feature satisfied clients speaking about their positive experiences with your company. These real stories resonate with potential customers and help establish trust.
Video content allows home improvement businesses to showcase their skills and connect with clients in an authentic, engaging way. At 98 Buck Social, we can help you create impactful videos that resonate with your audience and drive more business. Reach out today to get started!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.