5 Tips for Using Pinterest for Your Business in 2022
[vc_row][vc_column][vc_column_text]Even though Pinterest falls behind its other social media competitors like Facebook, it is still a valuable resource for your affordable social media marketing. Pinterest is a search engine that feeds visual, eye-catching results to its users. There was a huge growth on Pinterest due to the pandemic, and while that momentum has died down, there are still ways you can use the platform for your business in 2022.
Create a Business Account
If you are brand new to Pinterest marketing the first thing you should do is activate your business account. You get free access to helpful analytical tools that will guide your marketing efforts. Without these tools you won’t know if you are achieving your goals. You can see how often your pins are showing up on people’s feeds and how often your pins are saved. There are many more tools to explore!
Post Effective Visual Content
Similar to Instagram, Pinterest is a visual platform. You can’t post a pin without an image or a video. The most effective content takes up more of the screen (in portrait mode not landscape) and has text to describe where the link takes the user. Video pins are new to the platform but should be used alongside your photo posts.
Pin Consistently
Your social media posting schedule should include Pinterest. Users often have hundreds of thousands of pins saved, so you need to be consistently posting. 98 Buck Social offers Pinterest posts to help you post once per day.
Optimize Your Pinterest for Searches
As we mentioned above, Pinterest is a search engine. To work like a search engine, Pinterest has built its algorithm to be able to track keywords in multiple places including: your bio, caption, post title, and hashtags. In every pin you post, include keywords that you believe your ideal audience will be searching.
Create Fresh Content
Because you need to pin often, it can seem intimidating to always try and create new content. While you should always strive for new content, it is also perfectly fine to revisit your old evergreen content. Update what you need to and add fresh photos to those posts and no one will notice![/vc_column_text][/vc_column][/vc_row]
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.