How to Use Social Media to Find Staff
[vc_row][vc_column][vc_column_text]There has been a lot of employee turnover for businesses this year. Social media can be very helpful in finding new staff for your company! Many people turn to social media to level up their careers from networking to learning new skills. Here are some ideas to find new employees for your business!
Tips for Your Recruitment Posts
Be clear and concise. All kinds of social media posts need to be concise because of users’ short attention spans. You can always link to a site that allows more information about a position, but the post should be short and highlight the important parts of the position.
Show off your strengths. Have you received any awards or accreditations? Show them off! You will attract talented people when you let your talents shine. Your strengths should set you apart from your competition.
Highlight your company culture. Job searchers consider good company culture a big factor when looking for a new position. In your social media posting, include content that shows how you appreciate your current employees.
Share behind the scenes. Prospects will be curious about what it is really like working for your company. It is very easy to provide a look into your facility and equipment. Show off the perks as well. Video is one of the best ways to show this.
Utilize employee advocacy. Employee advocacy posts are more effective at achieving your recruitment goal because they are similar to word-of-mouth. Ask your employees to share job listings from their personal accounts. You can also create feature posts that share individual employees’ thoughts.
Make it easy to apply. When you are trying to sell a product, you should make it easy for the buyer, so it should also be easy for prospective employees to apply to your positions! Have a clear call to action and include a link. Be prepared to answer questions sent to your direct messages instead of emails.[/vc_column_text][/vc_column][/vc_row]
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.