How to Keep Up to Date on Social Media Trends
Every successful social media marketer works hard to stay knowledgeable about current trends. With new platforms, algorithm changes, and customer preferences changing all the time, it can feel nearly impossible to stay afloat. The following tools and tips will be beneficial in helping you get and stay ahead of the trends.
Use TikTok Creative Center
Although TikTok is still a newer social media platform, it is a powerhouse that should not be ignored. Despite what you may have thought when it first came out, TikTok is more than just a place to watch dance videos. When it comes to social media trends on the platform, TikTok makes it easy to keep up with the latest and greatest with TikTok Creative Center. Here, you can filter through trending songs, hashtags, creators, and videos. You can even filter them by country or industry. If you see a topic that interests you, click on it to see even more details. From there, you can decide if it is a good fit for your business’s marketing.
See What’s Trending on Twitter
Twitter is one of the most popular ways for people to stay updated with what’s really popular online. The platform constantly has new ideas, memes, and other trends popping up. One thing to note about Twitter is that trends come and go extremely quickly, possibly quicker than on any other platform. If you want to participate, you have to do so almost immediately in order to be effective.
Spend Time on Social Media Every Day
Because trends come and go so fast, you need to be active online if you want to keep up. Set aside time each day to check each platform (or at least the ones you want to market on) and either physically or mentally take notes of what you see is trending. It may be helpful to write it down so you can refer to it when you are planning your content calendar. Through following various trending accounts and hashtags, your feed will be customized to your industry and its trends.
Pay Attention to Your Competitors
If there is a competitor or larger business that seems to always be ahead of the trends, pay attention to them! Try to focus on building inspiration instead of comparing your content, follower count, number of likes, etc. Do not outright copy their content. Instead, make it your own and get creative. Think about how your business can put its own twist on what they’ve done to really make it work for your audience.
Follow Influencers
One of the simplest ways to keep up to date with social media trends is to follow influencers in your industry. For example, if your business sells makeup or beauty products, it’s beneficial to follow beauty influencers. The nature of what they do means they are active on social media all the time. If there is anyone who knows what’s going on within your industry on social media, it’s relevant influencers. Following them can help you learn what’s trending as well as what is performing well with your target audience.
Work With a Social Media Marketing Agency
If you don’t have enough time in your schedule to monitor social media trends every day, outsourcing the job to a social media marketing agency could be your best option. Specifically, 98 Buck Social can help you use the latest trends on your social media accounts. We listen to your goals and learn about your business so that we can provide content that is in line with what is trending in your industry. Our skilled social media team follows trends so you don’t have to. Get in touch with us to learn more and make sure you are following our blog to stay up to date on all the latest social media trends.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.