Understanding the Relationship Between User Behavior and SEO
As digital marketers, we all know that SEO is crucial to the success of any website. However, the importance of user behavior cannot be overstated. User behavior refers to the actions that website visitors take when they land on your page. We’ll take a closer look into understanding the relationship between user behavior and SEO.
Bounce Rate: One of the most important factors to consider when it comes to user behavior is bounce rate. Bounce rate refers to the percentage of visitors who land on your website and then immediately leave. A high bounce rate can be an indication that your website is not providing visitors with the information or user experience they are looking for. High bounce rates can be a signal to Google that your page is not relevant, which can lead to lower search engine rankings.
Dwell Time: Dwell time is another important factor that can impact your website’s SEO. Dwell time refers to the amount of time that visitors spend on your website. The longer visitors stay on your website the better. Google takes dwell time into account when determining search engine rankings. So, it’s crucial to keep visitors engaged with your content.
Mobile Friendliness: With more people accessing the internet mobile friendliness is now a critical factor for SEO. User behavior on mobile devices is different from desktops. It’s important to optimize your website for both types of users. Did you know Google has stated that mobile friendliness is a ranking signal? It’s important to ensure that your website is easy to navigate and use on any device.
User Experience: The overall user experience of your website can impact your SEO rankings. A website with a poor user experience will likely have high bounce rates and low dwell times. Which will ultimately negatively impact search engine rankings. The user experience includes everything from website design to page load times and website functionality.
Social Signals: While not necessarily a direct factor in SEO, social signals can impact user behavior which in turn can impact search engine rankings. Social media can help drive traffic to your website, and high engagement on social media can signal to Google that your website is relevant and valuable.
By understanding how user behavior impacts SEO, you can better optimize your website & improve its search engine rankings. So, take some time to examine your website’s user behavior data, and make changes where necessary to improve your website’s user experience & ultimately its search engine rankings.
Understanding the relationship between user behavior and SEO can be tricky! But, that’s why you have us at 98 Buck Social. Let’s connect!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.