Understanding the Differences Between B2B and B2C Marketing

Understanding the Differences Between B2B and B2C Marketing

Social media is a great platform for businesses to connect with and engage their audience. However, not all businesses approach social media marketing in the same way. B2B and B2C marketing strategies require different approaches and should be handled differently, especially when it comes to tone and voice. In this blog post, we will delve deeper into understanding the differences between B2B and B2C marketing, and what small businesses can learn from these differences to create a better social media strategy.

Different Goals and Objectives

B2B and B2C businesses have different audiences, leading to different goals for social media marketing. B2B social media campaigns are about establishing the brand’s reputation and building trust with the audience. B2C social media campaigns focus on attracting new customers, building brand awareness, and driving sales. The tone of the copy, visuals, and overall messaging should align with these goals.

Different Use of Social Media Platforms

B2B and B2C businesses also use different social media platforms. LinkedIn is the primary platform for B2B social media. LinkedIn is a professional networking hub that allows businesses to network and connect with other businesses. In contrast, B2C businesses find platforms like Instagram, Facebook, and Twitter more useful. Since B2C businesses have to reach a broader audience, they need to use a wider variety of platforms to catch the attention of customers.

Unique Social Media Content

B2B and B2C marketing requires different types of content. B2B marketers create more informative and educational content that positions themselves as industry leaders. In contrast, B2C companies aim to entertain their audience with engaging and fun content that highlights their brand’s personality.

Different Tone and Voice

Voice and tone are crucial components of an effective social media strategy, but B2B and B2C businesses must use different tones to suit their audience. B2B businesses usually use a more formal tone that infuses expertise and knowledge to convey their message. The tone is more conversational for B2C businesses, creating a relaxed and approachable tone. The difference comes down to the tone a business wants to convey to its audience and how to make the message resonate with them.

Social Selling

B2B uses social media platforms for business-to-business prospecting. This is also known as “social selling.” Social selling harnesses the power of social media to identify, connect, and engage with prospects and customers. In contrast, B2C businesses don’t use social selling as much as B2B businesses. This is because consumers are looking more for engaging content than to connect with a brand looking to sell a product or service.

Knowing the difference between B2B and B2C marketing on social media can help small businesses create a successful social media strategy. By identifying their target audience, small businesses can narrow down their use of social media platforms, tailor their messaging, choose the relevant content, and use tone and voice that best suit their audience. 

Understanding these differences can help create more effective social media campaigns that add real value to your brand. Ultimately, the goal is to create a valuable relationship with your audience, which will lead to more followers, brand loyalty, and ultimately, an increase in sales. 

Our team of social media experts at 98 Buck Social is here to assist you with your B2B marketing efforts!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.