Understanding Negative SEO and How to Protect Your Website from it
In today’s digital landscape, search engine optimization (SEO) is crucial for businesses that want to improve their online presence. However, some website owners may also face a lesser-known threat called negative SEO. Negative SEO refers to the practice of building low-quality links or carrying out unethical tactics against a website to lower its search rankings. Learn how to understand negative SEO and how to protect your website from it with these easy tips!
Negative SEO can harm an organization’s reputation, decrease its traffic, and negatively impact its revenues. Fortunately, there are steps website owners can take to prevent and address negative SEO. In this blog post, we’ll cover everything you need to know about negative SEO, its types, and how you can protect your website from it.
Types of Negative SEO:
Negative SEO can take many forms, and some of the most common types include:
- Building low-quality backlinks to a website and using duplicate content
- Using link farms to create a network of spammy websites to link to a target website
- Creating fake social media accounts and giving negative reviews to harm the website’s reputation
- Generating fake Google Analytics traffic to inflate the website’s bounce rate
Signs of Negative SEO:
Website owners need to stay vigilant and look for indicators of negative SEO to identify its early signs. These signs include:
- A sudden drop in search rankings
- An increase in spammy links or website errors
- Receiving a warning from Google or other search engines
- Discovering duplicate content on the website
- Suspecting that your website has been hacked
Preventive Measures for Negative SEO:
Fortunately, there are methods to prevent negative SEO. Some preventive measures include:
- Regularly monitoring your website’s performance, search rankings, and backlinks on Google Search Console or other trusted tracking tools
- Using software tools to scan your website for malware
- Creating high-quality content and engaging with your audience through social media to build your website’s authority
- Creating a disavow file that tells search engines not to consider certain low-quality links when ranking your website
How to Respond to Negative SEO:
Sometimes, even the best precautions can’t prevent negative SEO. If you suspect that your website has been negatively impacted, you can take the following steps to minimize the damage:
- Collect data and track changes to help you react more promptly
- Contact the webmaster and ask them to remove the negative links
- Disavow any low-quality links using Google’s disavow tool
- Submit an appeal to Google or other search engines to rescind any penalties that may have impacted your website ranking
Negative SEO can cause significant harm to your website’s reputation and result in major financial losses. However, website owners can take proactive measures to prevent it and minimize its impact by staying informed, monitoring their website’s performance, and responding promptly to any signs of negative SEO. By taking these steps, you can keep your website’s search rankings, reputation, and traffic on track. Do you understand negative SEO and how to protect your website from it? We do – Let’s chat!
How and Why Social Media is Important for Building Your SEO
B2B Marketing Tips for Social Media Success
How to Improve Audience Engagement on Social Media
Current Trends in Video Marketing on Social Media
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.