Twitter Holiday Marketing Tips

[vc_row][vc_column][vc_column_text]The holiday season is right around the corner and it’s time to up your social media game!

Twitter might not have billions of active users like Facebook or Instagram, but it is still very influential. If you use Twitter correctly, it can be a valuable place to boost your brand and product or service awareness. If that is your goal for the holidays, keep reading to find out our best tips!

Tips for Twitter Holiday Marketing

These five tips will help turn your Twitter account into an important part of your marketing funnel!

Research Relevant Hashtags

Hashtags don’t play the same substantial role that they did a few years ago, but they are still important. They help organize tweet discussions, highlighting peoples’ engagement with topic-specific elements. For this reason, it is still a great idea to note the major hashtags that people are using within your niche.

To start this research, you should create a list of hashtags that are used in your industry or niche. Begin by listing the hashtags that you are personally familiar with. Then, look at what influencers or other brands in the industry are frequently using and take note of those. There are also many hashtag tools you can find online that can recommend hashtags that are related to your main ones if needed.

Research Target Accounts

Unlike other social media platforms, it’s not as important to reach the masses on Twitter. Instead, it’s about getting your content to key influencers who can amplify your message even further. To find these people, you should start by researching the most influential accounts or people in your niche. 

You can do this with the search function on Twitter, using their advanced search commands. For example, if you were looking for people that talk about basketball shoes, you could search “basketball shoes (#sneakers, OR #kicks)”. You can take it one step further by then looking at who those people follow to get the latest news or updates. You’ll be able to find key accounts that you may benefit from connecting with or securing coverage from by doing this. 

Optimize Your Tweet Structure

Now you’ve identified who you want to reach, you need to figure out how you’re going to reach them. What will work best to grab their attention and help you get noticed on a saturated timeline?

Twitter itself has provided recommendations for optimal tweeting. It is something they call the “three C’s approach.” The three Cs are concise, clear, and conversational. On Twitter, there are only 280 characters, so being concise is vital. However, it’s also important that your tweets are clear and initiate a discussion with your audience.

Twitter has also shared other guidance to keep in mind as you plan each tweet. First, you should make your hashtags accessible. You can do this by capitalizing the first letter of each word of your hashtag, which is also called “camel case.” Doing so makes it much easier for people to identify each word and it also helps screen readers read each word. Second, don’t be afraid to add emojis! Incorporating them in your tweets helps make your copy feel more human and grabs the attention of readers. Still, don’t go overboard. They recommend using a maximum of three emojis in a tweet, which also helps make your tweets accessible. Also, remember that tweets with video see the most engagement followed by tweets with GIFs or photos. Tweets with simply plain text tend to get the least engagement. 

When it comes to hashtags, it’s important to note that you don’t need to use them in every tweet. Particularly if you are sharing a link that you want people to click, hashtags might be distracting. They give people more options to click on, which could detract from the effectiveness of the tweet. In this case, it might be better to not use any hashtags.

Determine the Best Times to Tweet

As with every platform, determining the best times to post can help improve the success of your tweets significantly. You can find generic best practices online from many different sources. However, it is much more effective to look at your own data. Twitter holiday marketing is all about finding the best approaches that work for your business. Send tweets at all different times of the day and then analyze your results to figure out which day or time gets you the most engagement. This is when you’ll want to focus your efforts on.

Professional Profile

While it’s not necessarily a “must-have” for brands just yet, it’s definitely worth considering utilizing Twitter’s Professional Profile option. They made this option available to every brand and creator back in March 2022. Enabling this option allows you to add special information panels on your Twitter profile. This includes your business category, location, contact information, and more. You can also add a Shop Module, which allows you to display your best-selling products. There is also a Newsletter Module, which can drive more sign-ups to your newsletter.

Twitter Posting from 98 Buck Social

Twitter isn’t necessarily the platform to use if you want to have a direct impact on your sales, but it can be extremely useful in building your brand awareness and boosting community building. When you use it right, it can become an important part of your overall digital marketing strategy. Twitter could also be a vital part of your holiday marketing this year.

As a busy business owner, we understand that keeping track of all of these best practices might be more than you bargained for. After all, it’s just one of the platforms your business uses! Luckily, 98 Buck Social is here to help you create a consistent presence on all of the biggest social media platforms, including Twitter. Check out our packages or schedule a call with a member of our sales team to learn more![/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

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We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.