Top Reasons Why Your Business Should Have A Blog

Top Reasons Why Your Business Should Have A Blog

Some businesses are still on the fence about starting a blog, and that’s understandable. Managing a blog takes time and effort, and it’s not always easy to see the return on investment. However, if you’re looking to improve your marketing efforts, it’s time to consider starting a blog. In this article, we’ll discuss the top reasons why your business should have a blog.

Generate Traffic to Your Website

One of the most significant benefits of having a blog for your business is that it helps drive traffic to your website. By consistently publishing valuable content, Google recognizes your website as a credible source that provides value to users. This means that it’s more likely for your website to show up on the first page of search engine results.

Search Engine Optimization (SEO)

One of the primary benefits of having a blog is improving your website’s search engine optimization (SEO). Search engines like Google favor websites that have fresh, relevant, and high-quality content. By regularly publishing blog posts on your website, you can improve your website’s SEO and increase your chances of ranking higher on search engine results pages.

Build Trust With Your Audience

A blog can help you build trust with potential customers by providing them with relevant information that they find useful. When you share your expertise through content, you’re showing your audience that you know what you are talking about and you’re invested in helping them. By building this trust, your audience is more likely to buy from you or recommend you to others.

Establish Yourself As A Thought Leader

Having a blog allows you to establish yourself as a thought leader in your industry. By sharing your knowledge through blog posts, you can show your audience that you’re an expert in your field. Additionally, it helps keep you in touch with the latest trends and news that can be beneficial for your customers.

Increase Engagement on Social Media

When you publish a blog post, it’s customary to share it on social media. This not only drives traffic back to your website, but it also increases engagement on your social media channels. Followers are more likely to engage with a blog post than a product photo, so it’s an excellent way to get your audience talking.

Learn More About Your Audience

When readers comment and engage with your blog posts, you can gain more insights into who your target audience is. This information can be invaluable when designing products, tailoring marketing messages, and making business decisions.

To sum up, having a blog can provide a variety of benefits for your small business. From building trust with your audience to increasing website traffic, it’s essential to consider having a blog. Remember that starting a blog takes time and effort, but the payoff can be significant. By publishing quality content consistently, you have the potential to grow your business and establish yourself as a credible source in your industry.

If you’ve got your blogs down pat, but need some social media help, contact our team at 98 Buck Social today!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.