Tips For Planning Ahead For Your Social Media

Tips For Planning Ahead For Your Social Media

Social media can sometimes be overwhelming to keep up with all the changes. Small businesses must stay up to date with the latest trends and make sure they are planning for their social content ahead of time. Let’s explore some tips for planning ahead for your social media.

Know Your Audience

The first step in planning your social media content is to understand your target audience and their interests. Research online behaviors, what platforms they frequent, and what types of content they engage with the most. This will help you decide what type of content to produce, when to post, and where to focus your efforts.

Plan Your Content Calendar

A content calendar is an essential tool for any social media marketing plan. It helps you keep track of your content, when you will post it, and on which platforms. A content calendar ensures your content is consistent and aligned with your objectives. Take time to map out your content calendar ahead of time, including social media channels, seasonal campaigns, product launches, and other events.

Outsource Your Social Media

Your time is precious, and there may be times where you do not have enough time to plan your social media ahead of time. Consider outsourcing your social media management to a reliable team of professionals, like 98 Buck Social! We can handle everything from planning out posts, paid advertising and more, leaving you free to focus on your business.

Monitor Your Analytics

Social media analytics is a critical tool to monitor the performance of your content, measure your ROI, and refine your social media strategy continually. Track your engagement, reach, click-through rates, and conversions to gauge the effectiveness of your content. Use this data to make informed decisions about your social media strategy and adjust your content accordingly.

Stay Up To Date With Trends

It is crucial to stay on top of the latest trends in the digital landscape. Subscribe to industry newsletters, blogs, and social accounts to stay informed of new features, algorithm changes, and other updates. You can attend conferences or webinars focused on social media for businesses to keep up with trends and best practices.

By taking the time to plan your social media ahead of time, you can maximize your content’s impact and drive engagement with your target audience. Remember to keep current trends in mind when planning and to make use of tools like content calendars and analytics to help you fine-tune your strategy continually. If you feel overwhelmed, it’s okay to seek out the help of a professional social media marketing agency. Social media is a powerful tool for small businesses to reach their target audience and build brand awareness, and planning ahead is key to make that happen.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.