Tips for Outsourcing Your Social Media

In today’s digital age, social media is an indispensable tool for businesses of all sizes. However, managing multiple social media platforms can be incredibly time-consuming and complex. This is where outsourcing your social media comes into play. By delegating your social media tasks to experts, you can ensure that your online presence is managed efficiently, allowing you to focus on core business activities.

Why Outsource Your Social Media?

Before diving into the tips, let’s explore the key benefits of outsourcing your social media:

  1. Expertise: Social media agencies or freelancers bring specialized knowledge and experience, ensuring your campaigns are effective and up-to-date with industry trends.
  2. Time-Saving: Free up valuable time by letting experts handle content creation, posting schedules, and engagement.
  3. Consistent Brand Voice: Professional social media managers ensure your brand voice is consistent across all platforms.
  4. Scalability: As your business grows, your social media needs will evolve. Outsourcing allows you to easily scale your efforts without the hassle of hiring and training new employees.
  5. Data-Driven Decisions: Experts use analytics and insights to optimize your social media strategy, delivering better ROI.

Tips for Successfully Outsourcing Your Social Media

1. Define Your Goals

Before you begin the search for a social media manager or agency, clearly define what you hope to achieve. Whether it’s brand awareness, lead generation, customer engagement, or driving website traffic, having specific goals will guide your strategy and help you measure success.

2. Choose the Right Partner

Finding the right partner is crucial. Here are some factors to consider:

  • Experience and Expertise: Look for a partner with a proven track record in your industry.
  • Services Offered: Ensure they offer the services you need, from content creation to analytics.
  • Reputation: Check reviews, testimonials, and case studies.
  • Communication: Select a partner who communicates effectively and understands your brand voice.

3. Establish Clear Communication Channels

Effective communication is the backbone of any successful partnership. Set up regular meetings or check-ins, and establish preferred communication channels (e.g., email, Slack, Zoom). This ensures that both parties are aligned and any issues are promptly addressed.

4. Provide Comprehensive Brand Guidelines

To maintain a consistent brand voice and image, provide your social media partner with detailed brand guidelines. This should include:

  • Brand Voice and Tone: Describe your brand’s personality and how you want to communicate with your audience.
  • Visual Style: Share your logo, color schemes, fonts, and any design preferences.
  • Content Guidelines: Outline what types of content you want to be posted, any preferred hashtags, and topics to avoid.

5. Set Realistic Expectations

While outsourcing can significantly enhance your social media presence, it’s essential to set realistic expectations regarding timelines and results. Social media growth often takes time, and building a genuine, engaged audience doesn’t happen overnight.

6. Monitor Performance Regularly

Regularly monitor the performance of your social media campaigns. Use analytics tools to track key metrics such as engagement rates, follower growth, website traffic, and conversions. This will help you assess the effectiveness of your strategy and make data-driven decisions.

7. Foster Collaboration

Encourage collaboration between your internal team and the external social media partner. Share insights about your business, industry trends, and upcoming events or promotions. This ensures that your social media content is always relevant and aligned with your business objectives.

8. Adapt and Evolve

The social media landscape is constantly changing, and flexibility is key. Be open to new ideas and willing to adapt your strategy based on performance data and emerging trends. Your social media partner should proactively suggest optimizations to keep your campaigns fresh and effective.

9. Ensure Compliance

Ensure that your social media partner adheres to legal and ethical standards, including copyright laws and platform-specific guidelines. This protects your brand from potential legal issues and maintains your reputation.

10. Celebrate Successes

Finally, don’t forget to celebrate successes with your social media partner. Recognize milestones, high-performing campaigns, and positive feedback. This fosters a positive relationship and motivates everyone involved to continue striving for excellence.

Conclusion

Outsourcing your social media can be a game-changer for your business, allowing you to leverage expert knowledge and free up time to focus on other critical areas. By following these tips, you can build a successful partnership that enhances your online presence and drives meaningful results.

Ready to take your social media to the next level? Start by defining your goals and finding the perfect partner to help you achieve them. Your journey to social media success begins now!

98 Buck Social is ready to assist you! Connect with us today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.