Tips for Writing Better Instagram Captions

While Instagram marketing is mostly about visuals, you can’t ignore the power of a well-written caption. After you have chosen a photo or video and edited it, the caption adds more depth to what you are trying to express through the post. Your caption should be an extension of the post and help direct the user to take appropriate action. Keep reading to learn how you can write better captions for your own Instagram posts.

Capture Attention From the Start

Instagram has a large character count at 2,200 characters, but that doesn’t mean people will read everything you write. Instagram only shows the first one to two lines of your caption in the user’s feed before they need to tap “more” to see the rest. Have the most important and attention-grabbing part of your caption immediately at the beginning of your caption to get the attention of your followers.

Include a Call-to-Action

Marketers may sound repetitive when we talk about calls-to-action, but it’s for a good reason – they really work. It should be extremely clear what you want viewers to do as soon as they finish reading your post. Should they click the link in your bio? Send you a direct message? Or maybe simply comment on the post? Let them know exactly what you want them to do. Even a great post could be ineffective if you haven’t given viewers their next step.

Ask a Question

Your Instagram caption is an excellent place to start a conversation. After all, social media platforms are meant to be social! Consider adding a question to your caption that will start a conversation. Try to stay away from yes or no questions because their responses are more likely to be one or two-word answers. An added benefit of starting conversations in your comments is that you may be able to use some of their responses as inspiration for new posts.

Invite People to Tag Their Friends

When you share an informative or witty post, ask your followers to tag their friends who may enjoy the content too. When they do this, it helps your reach and engagement. Asking people to tag their friends is also common for giveaway or contest posts. It can be one of the ways people can get extra entries, which happens to increase your reach at the same time.

Never Include a Link 

How many times have you read “click the link in our bio” while scrolling on Instagram? There’s a reason for that! Instagram does not allow you to share clickable links in your captions. You could still add the link, but nobody will be able to click it. If you have something you want to direct your followers to, you can instead include a link in your bio. Hence why you read that phrase so often on the app. You may choose to use a “link in bio” tool that allows you to create a landing page with multiple links, or simply switch out the individual link to relate to your latest post. Just make sure that you direct people to that link in your bio in the caption of your post.

Write Like a Human

AI might be on the rise, but people are still able to tell when captions have been written by a human or by a computer. To maintain a vital level of authenticity on your accounts, write your captions just like you speak. There may be strategies and information you want to include, but you still want to come across naturally. Oftentimes, you can write your caption as if you were having a conversation with a friend.

Use Emojis

Don’t be afraid to sprinkle in emojis (thoughtfully) throughout your captions. They can actually be incredibly helpful for reading comprehension when used correctly. When emojis are placed at the end of sentences or paragraphs, they can act as “bookends” and break up long amounts of copy. You can also use them in place of bullet points in your caption, to make a list more readable. Finally, they’re a great way to show readers what you want them to do. You could include an arrow or a pointing hand to show readers what you want them to do next. Keep in mind that you don’t want to overdo it on the emojis. Just a few in every caption will likely be enough.

98 Buck Social Writes Instagram Captions for You

Writing effective social media captions is an art. It’s an art that 98 Buck Social’s expert social media team excels at. We’ve helped over 7000 clients create a consistent presence for their business online with our strategic and effective Instagram captions. But our expertise doesn’t stop there. We can also write captions for Facebook, Twitter, LinkedIn, and more! Get in touch with us to learn about our social media posting service today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.