The Paid Advertising Playground: Choosing the Right Platform for Your Goals
The world of paid advertising can feel like a vast playground, overflowing with exciting options. From Google Ads to social media advertising platforms like Facebook Ads and Instagram Ads, there’s a plethora of choices – but which one is right for your business? Don’t worry, we’ve got you covered. Here’s a breakdown of some popular platforms and how they can help you achieve your specific goals:
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Google Ads: Laser Targeting Search Intent: Ever wondered how those targeted ads appear right when you search for something specific? That’s the magic of Google Ads. This platform allows you to target users based on their search queries, allowing you to reach potential customers at the exact moment they’re actively looking for products or services like yours. Whether you’re a local plumber or an e-commerce store selling handcrafted jewelry, Google Ads can connect you with users who are high-intent buyers, ready to convert.
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Social Media Advertising: Building Brand Awareness and Engagement: Social media platforms like Facebook and Instagram boast billions of active users, making them ideal for building brand awareness and reaching a wider audience. With highly targeted advertising options, you can tailor your message to specific demographics, interests, and behaviors. Social media advertising is a powerful tool for promoting brand stories, showcasing products, and driving engagement through contests, polls, and interactive features.
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The Rise of Native Advertising: Seamless Integration and Brand Storytelling: Native advertising blends seamlessly into the existing content of a platform, providing a less intrusive and more engaging way to reach your audience. Imagine an informative article about travel hacks on a popular website, sponsored by your luggage company. That’s the power of native advertising. It allows you to subtly integrate your brand message into relevant content, fostering trust and brand recall.
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Reaching Niche Audiences with Display Advertising: Display advertising involves placing banner ads or image ads on various websites across the internet. This can be a great way to reach niche audiences or those who frequent specific websites related to your industry. The key to success with display advertising lies in strategic ad placement and creative visuals that capture attention.
Choosing the right platform depends on your specific goals. Here’s a quick guide:
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For high-intent buyers: Google Ads
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For brand awareness and engagement: Social Media Advertising
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For subtle brand storytelling: Native Advertising
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For reaching niche audiences: Display Advertising
By understanding the strengths of each platform and aligning them with your marketing objectives, you can navigate the paid advertising playground with confidence and achieve the results you desire.
98 Buck Social is ready to assist you! Connect with us today.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.