The Importance of SEO for Small Businesses

With the rise of the internet, online visibility has become a critical factor for the success of any business. In today’s digital age, Search Engine Optimization (SEO) is an essential marketing strategy that can help small businesses get more visibility and attract more customers to their website. SEO is the process of optimizing your website to make it more search engine friendly, thereby helping it rank higher on search engine results pages (SERPs). In this blog post, we’ll discuss how SEO can impact small businesses and why it’s crucial for them. Let’s learn the importance of SEO for small businesses.

Increased website traffic

One of the most significant benefits of SEO for small businesses is the potential to increase website traffic. By optimizing your website for relevant keywords, search engines will rank your site higher on SERPs, making it easier for potential customers to find you. As traffic to your site increases, so does the likelihood of converting those visitors into customers.

Improved user experience

In addition to increasing traffic to your website, SEO can also improve the user experience for visitors. Optimizing your site for faster loading times, mobile responsiveness, and ease of navigation can make it more appealing and easier to use for visitors. When visitors have a positive experience on your site, they’re more likely to spend more time on it and engage with your content, which can also improve your search engine rankings.

Cost-effective marketing strategy

For many small businesses, budget constraints are often a significant concern. SEO is a cost-effective marketing strategy that can help small businesses compete with larger companies. SEO doesn’t require large advertising budgets or expensive pay-per-click campaigns, making it an excellent investment for small businesses that are looking for a way to get more visibility without breaking the bank.

Increased online credibility

SEO can also help small businesses establish credibility and authority in their industry. When your website appears at the top of SERPs for relevant keywords, it shows potential customers that your business is a trusted source of information. Social proof is a powerful motivator, and consumers are more likely to buy from businesses they trust.

Long-term results

Another benefit of SEO is that it delivers long-term results. While it may take some time to see the full benefits of SEO, the results of a successful SEO campaign can last for months or even years. Unlike traditional advertising methods that require constant maintenance and updates, SEO can continue to drive traffic to your website long after the initial investment.

If you’re running a small business, SEO is a must-have marketing strategy. By optimizing your website for search engines, you can increase your online visibility, drive more traffic to your site, and establish credibility and authority in your industry. While it may take some time and effort to see the full benefits of SEO, the long-term results can make it a worthwhile investment for your business. So if you haven’t already, start investing in SEO today and watch your small business grow.

Connect with us at 98 Buck Social to learn more!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.