The Importance of Custom Graphics in Social Media

In today’s digital age, social media is an indispensable tool for businesses looking to engage with their audience, build brand awareness, and drive conversions. Amidst the constant stream of information flooding social platforms, standing out from the crowd is paramount. One highly effective way to achieve this is through the use of custom graphics. Here’s why adding bespoke visual content to your social media strategy is key:

1. Enhanced Brand Identity

Consistency Across Platforms

Custom graphics allow you to maintain a consistent visual identity across all your social media platforms. This consistency helps reinforce your brand’s identity and makes your content instantly recognizable. When users see your unique design elements repeatedly, they begin to associate those visuals with your brand, fostering a sense of familiarity and trust.

Unique Visual Language

Off-the-shelf graphics might not convey your brand’s unique personality and values effectively. Custom graphics, on the other hand, can be designed to reflect your brand’s voice, whether it’s playful, professional, edgy, or sophisticated. By creating a unique visual language, you differentiate your brand from competitors and make a lasting impression on your audience.

2. Increased Engagement

Catching the Eye

Social media is a visually-driven environment. Custom graphics are more likely to catch the eye of users scrolling through their feeds compared to generic stock images. An engaging visual can interrupt the scroll and encourage users to stop and interact with your content.

Boosting Interaction

Posts with visually appealing graphics are more likely to receive likes, comments, and shares. Custom graphics can illustrate complex ideas simply, making your content more accessible and shareable. This increased interaction can expand your reach and promote organic growth on social media.

3. Effective Communication

Visual Storytelling

Humans are inherently visual creatures. Custom graphics can tell a story at a glance, conveying complex messages quickly and effectively. Infographics, for example, can break down data into digestible, visual chunks, making information easier to understand and remember.

Highlighting Key Messages

Custom graphics can be designed to highlight key messages and calls to action within your content. Whether it’s a sale announcement, a new product launch, or an event reminder, tailored visuals ensure that your audience notices and remembers the most important information.

4. Building Credibility

Professional Quality

Investing in custom graphics signals to your audience that you take your brand seriously. High-quality visuals suggest professionalism and attention to detail, which can enhance your brand’s credibility and authority in your industry.

Consistency and Quality

Using custom graphics ensures that all your visuals meet a certain quality standard and align with your brand’s aesthetic. This consistency helps build a professional image, making your brand appear more reliable and trustworthy to potential customers.

5. Adaptability and Flexibility

Tailored to Your Needs

Custom graphics can be designed specifically to suit the needs of different social media platforms and campaigns. Whether you need a banner for Twitter, a post for Instagram, or a cover photo for Facebook, custom designs can be adapted to fit various dimensions and styles, ensuring optimal visual appeal across all channels.

Seasonal and Campaign-Specific Designs

Custom graphics allow you to create seasonal content or specific campaign visuals that resonate with your audience. Whether it’s holiday-themed posts or graphics supporting a specific marketing campaign, tailored visuals can enhance the relevance and impact of your content.


Integrating custom graphics into your social media strategy is not just about making your feed look good; it’s about creating a cohesive, engaging, and professional brand presence that communicates effectively with your audience. By investing in unique and high-quality visuals, you can enhance your brand identity, increase engagement, communicate more effectively, build credibility, and remain adaptable to changing trends and needs.

In a world where first impressions are often made in the blink of an eye, custom graphics can be the difference between your brand being remembered or overlooked. Start embracing custom visuals today and watch your social media presence grow stronger and more impactful.


98 Buck Social is ready to assist you! Connect with us today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.