The Importance of Aesthetics on Social Media for Small Businesses

The Importance of Aesthetics on Social Media for Small Businesses

As a small business, social media should be an integral part of your marketing strategy. And, just as you put a great deal of effort into creating high-quality products and services, the aesthetics of your social media presence should also be a top priority. In today’s world, visuals can make or break a brand, and it’s no different when it comes to social media. In this post, we will discuss the importance of aesthetics on social media for small businesses and how you can enhance your presence online with it.

Consistency is key

One of the most important aspects of creating a cohesive aesthetic on social media is consistency. Whether it’s your brand colors, fonts, or imagery, consistency is key to creating a recognizable presence and making a lasting impression on your followers. When it comes to branding, you want to make sure that your business stands out, and having consistent branding across all social media platforms helps to achieve this.

Attract your target audience

Your visuals should attract the right kind of audience and convey the message that your brand aims to send. By carefully selecting your visuals, colors, and fonts, you can convey professionalism, fun, creativity, sophistication, and more. The aim is to attract the people that will benefit from your product or service and build trust with them.

Make a lasting impression with your audience

The aesthetics of your social media presence can help your audience remember your business, enhance your credibility, and encourage them to take action. A cohesive aesthetic can create a lasting impression in their minds and help them recall your brand when they’re in need of your product or service. A strong visual identity in social media is critical to making a lasting impact on your audience.

Boost your engagement

Aesthetically pleasing social media profiles tend to generate more engagement. When you post high-quality images and graphics that are consistent with your brand identity, your followers will be excited to engage with your content. This engagement will translate into more likes, shares, comments and ultimately, more customers. By using your aesthetic identity, you can create a comfortable and welcoming environment that encourages your followers to engage with your brand, products, and services.

Keep up with the competition

Most small businesses nowadays have a social media presence. So, you must recognize the importance of aesthetics on social media for small businesses. Social media is saturated with visuals, so make sure that yours are memorable and unique enough to catch the attention of your target audience. Every visual you post should be an extension of your brand creating a strong impression of your business.

A brand’s aesthetic presence on social media is critical for brand recognition and making a lasting impression. Aesthetics are the backbone of your social media marketing strategy. You should strive to create a cohesive aesthetic identity across all social media platforms. With consistency, proper visualization, and aiming for strong visual identity, you can make a significant impact on social media. Remember, every visual element you create should align with your brand identity and enhance your business’s presence online.

Let our team at 98 Buck Social breathe fresh air into your social media aesthetic!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.