The Future of SEO: Does it Really Make a Difference in 2024?
Search engine optimization, better known as SEO, has been a cornerstone of digital marketing for years. But with constant changes in algorithms and the rise of new platforms, is it still relevant in 2024? As we look ahead, we can see that SEO remains important but takes on a different shape. In this blog post, we will explore the changes in SEO and how it impacts businesses today and in the future. The Future of SEO: Does it Really Make a Difference in 2024?
Voice Search
The rise of voice assistants such as Siri, Alexa, and Google Assistant has significantly changed the way people search for information online. In 2024, voice searches are predicted to account for more than 50% of all searches, which means businesses need to optimize their website content for voice search. This involves using conversational keywords and answering questions that users may ask.
Visual Content
As technology improves, visual content, such as images and videos, becomes more important in SEO. This means businesses need to ensure their website is optimized for visual search engines, such as Google Images. Using alt-text, captions, and descriptive file names can help search engines understand the content of your visual assets.
Social Media
While social media does not directly impact a website’s search engine rankings, it can indirectly influence it. Creating and sharing high-quality content on social media can drive traffic to your website, which can, in turn, improve your SEO. Additionally, social media profiles often rank high in search engine results, so having a strong presence can improve your visibility online.
Technical SEO
Technical SEO refers to the process of optimizing the website’s technical elements, such as site speed, mobile-friendliness, and structured data. These elements directly impact a website’s search engine rankings, so it is crucial to ensure they are optimized. In 2024, with the rise of mobile devices, businesses will need to prioritize mobile-friendliness to ensure their website ranks well on mobile devices.
Contextual Content
Search engines are becoming smarter and can now understand the context and intent behind search queries. This means that businesses need to create content that provides value to users and answers their questions. In 2024, creating high-quality, relevant, and engaging content will be more crucial than ever.
In conclusion, SEO remains an important part of digital marketing in 2024, but it is evolving. The rise of new technologies, such as voice search and visual search, means businesses need to adapt their SEO strategies to remain visible online. Technical elements, such as mobile-friendliness and structured data, are also becoming increasingly important. Most importantly, creating valuable content that answers users’ questions will continue to be a crucial aspect of SEO in the years to come. With the right strategy, businesses can improve their website’s visibility, attract more traffic, and ultimately, increase their revenue.
Connect with us at 98 Buck Social to learn more!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.