The Evolution of Display Advertising: Trends and Tactics

In the dynamic realm of digital marketing, the trajectory of display advertising has traced a fascinating evolution. From the static confines of banner ads to the immersive, interactive realms of today, the journey of display advertising has been propelled by innovation. This guide delves into the nuanced landscape of display advertising, unraveling the intricate tapestry of trends and tactics that have shaped its evolution. By navigating these developments adeptly, businesses can unlock newfound potential to meet and exceed their marketing objectives in an ever-evolving digital ecosystem.

The Rise of Programmatic Advertising

Programmatic advertising has revolutionized the display advertising landscape by automating the process of ad buying and placement. Powered by data and algorithms, programmatic advertising enables real-time bidding, precise targeting, and dynamic ad serving across a vast network of publishers and platforms. This shift towards programmatic has democratized display advertising, making it accessible to businesses of all sizes while maximizing efficiency and effectiveness.

Interactive and Rich Media Ads

Display advertising has evolved beyond static banners to embrace interactive and rich media formats. Video ads, carousel ads, playable ads, and HTML5 creatives offer brands new avenues to captivate audiences, convey complex messages, and drive engagement. By leveraging these dynamic formats, businesses can create memorable brand experiences that resonate with their target audience and differentiate themselves from competitors.

Personalization and Dynamic Creative Optimization (DCO)

Personalization has become a cornerstone of effective display advertising, allowing brands to deliver relevant and tailored messages to individual users. Dynamic creative optimization (DCO) technology enables advertisers to customize ad creatives in real-time. Serving personalized ads that speak directly to each user, businesses can increase engagement, conversion rates, and overall campaign performance.

Mobile-First and Responsive Design

With the proliferation of smartphones and mobile devices, display advertising has shifted towards a mobile-first approach. Advertisers must prioritize a seamless and visually appealing experiences across all devices and screen sizes. Mobile-specific ad formats offer unique opportunities to reach and engage mobile audiences effectively.

Embracing Ad Blocking and Ad Experience Improvement

As ad blocking becomes increasingly prevalent, advertisers must focus on improving ad experiences to combat consumer fatigue and resistance. Strategies such as non-intrusive ad formats, value-exchange advertising, and native advertising can help mitigate the impact of ad blocking. By prioritizing ads that add value rather than disrupt, businesses can foster positive relationships with consumers.


The evolution of display advertising mirrors a dynamic and ever-changing landscape fueled by innovation, consumer preferences, and technological advancements. By embracing trends such as programmatic advertising businesses can unleash the full potential of display advertising. It’s crucial to stay informed and experiment with new tactics to adapt your display advertising strategies effectively to the evolving market.

Connect with us at 98 Buck Social to learn more!

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Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.