The Beginner’s Guide to Ephemeral Content
Do you know what ephemeral content is? It’s a term that’s been used more and more in recent years, especially in social media marketing. Ephemeral content refers to content that is only available for a short amount of time, usually 24 hours or less. In other words, it’s content that disappears quickly. Why does this matter for your business? In this blog post, we’ll provide you with the beginner’s guide to ephemeral content: how it works, where to use it, and how it can benefit your business.
Before we dive into some of the benefits of ephemeral content, it’s important to understand how it works. One of the most popular platforms for ephemeral content is Instagram Stories. When you post a story, it’s only available for 24 hours before it disappears. This creates a sense of urgency for viewers to check out your content before it’s gone. If you’re not using Instagram Stories for your business yet, it’s time to start.
Experimentation and Flexibility
Another benefit of ephemeral content is that it allows for experimentation and flexibility. Since the content disappears, you have the freedom to try out different formats and styles without worrying about the long-term consequences. You can post more informal content, behind-the-scenes footage, or even sneak peeks of new products. This type of content can create a more personal and relatable connection with your audience.
Builds Brand Awareness
Ephemeral content is great for building brand awareness and establishing a relationship with your audience. It can help you showcase a more authentic and less polished side of your brand. Ephemeral content is also a great way to drive engagement, as it’s often interactive, with options to add polls, questions, or links directly into your story. Additionally, by using ephemeral content, you can create a sense of FOMO (fear of missing out) among your audience since the content is only available for a limited time.
Great For Promoting Sales
Ephemeral content can also be used to promote flash sales or limited-time offers. For example, you could post a discount code on your Instagram Story that is only valid for the next 24 hours. This creates a sense of exclusivity and urgency that can encourage your followers to take action and make a purchase. You can use ephemeral content to promote events or product launches, giving your followers a sneak peek before the official reveal.
It’s important to note that ephemeral content shouldn’t be the only type of content you post. While it can be effective in creating a sense of urgency and spontaneity, it’s still important to create evergreen content that will be relevant and valuable for your audience over time. Use a mix of both types of content to keep your followers engaged and interested in your brand.
In summary, ephemeral content is a valuable tool for small businesses and marketers. It allows for experimentation, flexibility, and can create a sense of exclusivity and urgency for your audience. Platforms like Instagram Stories make it easy to create and share ephemeral content, but it’s important to also create evergreen content that will be relevant over time. By incorporating both types of content into your marketing strategy, you can keep your followers engaged and interested in your brand. We hope this beginner’s guide to ephemeral content helps you rethink the way you use it for your business.
Don’t have time to be consistent on social media? Now’s the perfect time to work with our marketing team at 98 Buck Social!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.
