The Benefits of Text Message Marketing for Small Businesses

Every company is looking for new and effective ways to reach their customers, which makes text messages a perfect match. However, it’s still uncommon for most digital marketing agencies to offer SMS marketing services. If your current social media marketing agency doesn’t offer text messaging services, you could be missing out on a huge return on investment. Best of all, text message marketing is uniquely well-suited for small businesses. Keep reading to find out why it might be exactly what your small business needs to continue growing.

What Is Text Message Marketing?

Text message marketing involves using Short Message Service (SMS) messages to bring advertising and other content directly to customers where they already are – on their phones. Businesses can use these messages for a number of different reasons. For example, they are a great way to share sales and promotions, send reminders about appointments, and provide shipping updates. Since nearly all mobile phones today support SMS, it makes it possible to get your target market to read your message.

Benefits of SMS Marketing for Small Businesses

At this point, you can probably already imagine some of the ways text message marketing could be an asset for your business. But here, we’ll break down 5 of the top reasons your small business may want to begin taking advantage of this marketing tactic.

Text Message Marketing Is Affordable

One of the main reasons why text message marketing is such a great option for small businesses is that it’s very affordable. Unlike other forms of digital marketing, it is not necessary to have a large budget to successfully execute SMS marketing. For example, you can get started with 98 Buck Social’s text message marketing service for just $39 per month. Or, it could be even less when bundled with our other social media marketing packages.

SMS Marketing Is Easy to Set Up and Use

Another great benefit of text message marketing is that it’s very easy to get set up and started. Odds are, you’ve already sent hundreds if not thousands, of text messages before. These are just another one of those messages. Plus, you don’t need any special skills or knowledge such as graphic design or website coding like you need for other marketing strategies. All you need is a list of phone numbers! Once you have that, you can start sending out messages right away.

Text Message Marketing Is Highly Effective

Perhaps the best benefit of text message marketing is that it’s extremely effective. Studies have shown that text message marketing can have open rates as high as 98%. Compare that to the average open rate for email marketing (20%), and it’s easy to see why text message marketing is such a powerful tool. Not only do these messages get read, they also receive more responses than other marketing channels like social media or email. The average response rate for SMS marketing messages is about 45%. You won’t see anything even remotely close to that with other mediums.

SMS Marketing Is Easily Personalized

Finally, it’s simple to personalize your marketing text messages. For example, you can segment your contacts into different groups, so they receive targeted messages. This ensures that your customers are receiving information that they’re actually interested in, which further increases the likelihood of them following through with an action. It is also very simple to add information like the recipient’s name or order number, to make it feel even more personal. 

Text Message Marketing From 98 Buck Social

If you’re looking for a cost-effective and easy-to-use marketing solution for your small business, text message marketing is the way to go. With all of the benefits mentioned above, it’s clear to see that this marketing channel could greatly improve your business. Luckily, this is not something you have to navigate on your own. 98 Buck Social’s text message marketing platform makes it easy to begin sending these messages to your customers. Simply choose the plan that has the number of credits you need and you’re ready to go! Our plans allow you to use QR codes, share surveys and appointment reminders, and take advantage of two-way messaging. Click here to learn more.