Summer Social Media Trends Small Businesses Need to Know

Summer Social Media Trends Small Businesses Need to Know

It’s time to up your social media game! Social media has evolved over the years, and it has become a crucial aspect of any business’s marketing strategy. In this blog post, we have rounded up some of the summer social media trends small businesses need to know. From Instagram Reels to Social Commerce, keep reading to stay ahead of the game and make the most out of these summer social media trends.

Video Content

Summer is the perfect season to create video content that is fun, engaging, and visually appealing. Videos tend to captivate audiences more than static images or text-based content. Short and catchy videos can help to boost brand awareness, increase engagement and attract new followers. Make sure your video content is mobile-friendly and easy to share. Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for the creation and 

Social Commerce

Social media platforms like Facebook, Instagram and Pinterest have introduced social commerce features. This is a fusion of e-commerce and social media, allowing users to shop without leaving the app. With the rise of e-commerce, incorporating social media shopping could boost your business’ sales this summer.

Live Streaming 

Live streaming has been around for some time, but it has become even more popular during the pandemic. Users are demanding more live content, and you can leverage live streaming to engage with your audience in real-time. For instance, you can use live streaming to host a Q&A session with your audience, a product launch, or a webinar. Live streaming helps to break down the barrier between brands and consumers, creating a more authentic connection.

Instagram Guides

Instagram Guides are a relatively new feature that allows users to create a curated collection of posts in a specific category. The guide feature is excellent for businesses in the travel and hospitality industries that can create themed guides with itinerary ideas or recommendations. Guides are also perfect for sharing useful tips, industry-specific trends, and a vast range of other content, which can enhance your brand’s authority in your industry.


Gamification is the process of applying game mechanics to non-game situations to encourage participation, engagement, and loyalty. As a small business, you can leverage gamification to create buzz around your brand. For instance, you can run a contest or a quiz that is related to your products or services. This type of gamification helps to create a sense of community around your brand and is sure to drive engagement.

Summer is the time for businesses to take advantage of social media trends to stay relevant, engage with followers, and attract new ones. By incorporating these summer social media trends small businesses need to know, your business can improve engagement, boost brand recognition, and increase sales. The key is to keep the content fresh, creative, and relevant to your target audience. So, take advantage of these social media trends and take your summer marketing campaign to the next level. Need some help with your business’ social media? Look no further than 98 Buck Social!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.