Summer Marketing Ideas For Your Business

Summer Marketing Ideas For Your Business

Summer is upon us, and with it comes the sun, warmth, and increased consumer activity. As a small business owner, it’s vital to take advantage of this season and boost your sales with compelling summer marketing ideas. Whether you run an online business or have a physical storefront, there are countless summer marketing campaigns you can try. In this blog post, we will explore some of the best summer marketing ideas guaranteed to help your business thrive during this season.

Host a Summer Sale

One of the easiest summer marketing ideas to drive sales and increase customer engagement is to run a summer sale. People are always looking for a bargain, particularly during summer when more people have time to shop. Consider setting up a dedicated page on your website with a collection of discounted products or services. You can also promote your sale on social media or send out email newsletters to your subscribers.

Attend Outdoor Community Events

As people spend more time outside during summer, attending outdoor community events can be an excellent way to reach potential customers. Consider setting up a booth or table at events such as concerts, festivals, or fairs. You can showcase your products or services, give away branded merchandise, and generate leads. Be sure to engage with attendees and promote your business through social media posts. If you have an upcoming event you want to promote on social media, let our team at 98 Buck Social know!

Create Summer-Themed Content

Creating summer-themed content for your marketing channels can be an effective way to attract your target audience. Incorporate summer themes and motifs into your blog posts, social media posts, and email newsletters. For example, you can create summer-themed blog posts about outdoor activities or showcase your summer products on social media. Keep in mind that visuals play a significant role in attracting customers, so consider using bright and colorful imagery.

Collaborate With Influencers

Collaborating with influencers can be an excellent summer marketing idea, particularly if your business targets a specific niche or demographic. Identify influencers in your industry or niche and consider partnering with them to promote your products or services. You can offer them a free product or service in exchange for an honest review or coverage on their social media channels. Be sure to track the results of your influencer campaign to measure its effectiveness.

Run a Social Media Contest

Running a social media contest can be an exciting way to engage with your followers and generate brand awareness during the summer. You can ask followers to share their summer photos, videos, or stories related to your business, and offer a prize to the winner. This can encourage followers to share your content and spark conversation around your brand, leading to increased engagement and brand loyalty.

Summer is an excellent time to implement creative marketing campaigns that can help your business thrive. Whether you choose to host a sale, participate in outdoor community events, create summer-themed content, collaborate with influencers, or run a social media contest, there are countless ways to attract new customers and keep your existing ones engaged. Remember that the key to successful summer marketing is to have fun, be creative, and engage your audience through channels that resonate with them.

Visit 98 Buck Social to see how we can help you elevate your summer marketing!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.