How to Run a Successful Social Media Takeover
[vc_row][vc_column][vc_column_text]Are you trying to reach new audiences? A social media takeover can be the answer! You and your collaborator can experience amazing benefits by partnering up. If you don’t know where to start, this is a great guide for your brand!
What Is a Social Media Takeover?
Social media takeovers are a type of influencer marketing. A brand allows an individual to run their social media posting for a determined length of time. Typically the partnership runs for a day, but you can decide what works best for your business. You can work with an influencer, an industry authority, or even an employee!
There are many benefits to a social media takeover including:
Increases exposure. Influencers have cultivated a trusting niche audience. Their voice has a long reach and ‘influences’ people’s opinions about a brand.
Find new followers. Many businesses’ social media goals include increasing their followers. The exposure you get from an influencer’s audience leads to new followers.
Builds authenticity. The Influencer or industry authority has spent time sharing their opinions and thoughts. Their audience trusts their word, and that authenticity and trust will extend to your brand!
Tips for Your Social Media Takeover
Identify your goals. As this is part of your affordable social media marketing strategy, you need to know what you want to achieve with your social media takeover. Decide what trackable metric you can use for this.
Choose your platform. Each platform has different benefits to doing a takeover. A significant deciding factor should be where you market your business or which platform you want to grow on.
Create a plan. This is the time to decide what kind of content you like, how long the takeover will last, what kind of individual would you like to work with, whether you will create a specific hashtag, etc. Be very detailed with your plan of action.
Find the right creators. Your ideal creator will be one that has the same target audience you wish to reach. Look at their metrics including followers, past collaborations, engagement rates, niche, and type of content.
Set up permissions. For your account’s safety, it’s best to not just hand over your login information. You can ask that the content be sent over before the takeover or you can set limited permissions. Facebook allows different roles on pages, and Instagram allows collaborations.
Promote it. Build anticipation by promoting the takeover before it happens. You should also ask the influencer to promote it in their posts and include your handle so their audience can follow you before the takeover.
Check analytics. After the takeover is complete, check your analytics to see how the content performed compared to your regular posts! Was it a success? Are there things you would like to change next time?
If you are planning a social media takeover, let your social media manager at 98 Buck Social know so we can help you promote it![/vc_column_text][/vc_column][/vc_row]
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.