How to Integrate Social Proof on Your Website
A website is the hub of an organization’s presence online. It provides visitors with information about your products and services, as well as a way to purchase or contact you. However, there are many websites out there competing for attention. To stand out from the crowd, one way to grab people’s attention is by using social proof on your website. Let’s take a closer look at what this entails.
What Is Social Proof?
Social proof is when you use other people’s experiences to provide reassurance and trust to prospective customers. For example, if someone visits your website and reads reviews from real customers about how wonderful your product is, then this can positively influence that person’s opinion of you and increase their likelihood of purchasing from you. Social proof can come in many forms such as testimonials or even awards won by your company. It all serves to build trust between the visitor and the brand.
How to Incorporate It on Your Website
There are many different ways to use social proof on your website. You can choose the approach that works best for your unique business, but keep in mind these simple ideas!
Reviews and Testimonials
One of the most effective ways to use social proof is to showcase reviews and testimonials from customers or clients that have used your product or service. Reviews can be integrated directly into your website in various places, such as near product descriptions or on landing pages. If you’re unsure where to put them, think about the customer journey. What page are they likely to land on? Where will they go next? Placing reviews in strategic locations along their customer journey can help foster trust and encourage conversion rates.
Social Media Following
Showing off your social media following is another great way to utilize social proof on your website. Many websites choose to display a live count of their followers right on their homepage so visitors know just how popular they are. This also helps establish trust with potential customers who may be hesitant about buying from an unknown site. Additionally, linking out to your Twitter, Facebook, or Instagram accounts can give visitors a deeper look into what you offer and how engaged your followers actually are.
Influencer Endorsements
Working with influencers is another great way of using social proof effectively on your website. Influencers typically have large followings that are actively engaging with their content, which means that if you can get them talking about your brand, you’ll instantly see a boost in visibility and credibility too! You can integrate influencer content directly into blog posts and articles, or even feature it prominently on the homepage.
Use Social Proof on Your Website and Social Media
Using social proof on your website is an easy and effective way of boosting both visibility and credibility among potential customers. Ultimately, it makes a powerful statement about how good something is without having to say it yourself. That said, it’s important to ensure any form of social proof used on a website remains relevant and up-to-date in order to maximize its effectiveness. If done correctly, however, integrating it into a website design can significantly boost conversions while also building brand loyalty among users – making it an invaluable tool for any marketer.
Another great place to use social proof is on your social media accounts! If you have reviews, testimonials, or other examples of social proof that you would like to share on your accounts but aren’t sure how, 98 Buck Social can help! When we take over posting to your social media accounts, we’ll make sure that valuable content is a part of the posts you receive. Learn more about our social media posting services today.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.