Social Media Statistics You Should Know
Social media is the go-to platform for marketers and businesses to communicate and engage with their customers. It is an excellent way to drive traffic to your site, boost sales, and increase brand awareness. However, to use social media effectively, you have to understand how it works. Here are some critical social media statistics that every small business and marketer must know.
Social Media Usage Is Increasing
Firstly, according to Statista, there are 3.8 billion social media users worldwide as of 2020. This number is expected to grow to 4.41 billion by 2025. Facebook, Instagram, Twitter, LinkedIn, and Pinterest are the top five social media platforms amongst social media users worldwide.
Mobile Is Dominating
Most social media users access their favorite platforms on mobile devices. As reported by Pew Research Center, 98% of Facebook users access it through mobile, while 74% of Instagram users use the platform from their mobile phones.
Video Content Is Paramount
Notably, video Content is the most popular content on the internet and has gone mainstream on social media platforms. As reported by HubSpot, 85% of businesses use video as a marketing tool. Facebook reports that over 4 billion video views take place on its platform per day. Thus, creating engaging video content for businesses is a must.
Influencer Marketing Is Taking Over
Influencer marketing is the process of partnering with social media influencers to promote your brand or product. As per Influencer Marketing Hub, the average ROI of influencer marketing is $6.50 for every $1 spent. Plus, it enables brands to reach out to their target audience with authentic marketing messages.
Social Errors Can Hurt
Social media has been around for almost 20 years, and most brands have had their fair share of social media blunders. These can range from posting an insensitive tweet to offensive content or tone-deaf promotions that fall flat. And the cost of these mistakes is severe. A survey by Sprout Social found that 47.7% of consumers would boycott a brand over its political stance/promotion or values.
Social media has transformed the way businesses engage with their customers. Small businesses and marketers need to know these critical social media statistics to navigate the fast-changing social media landscape. Mobile dominance, video content creation, influencer marketing, and the risk of social media blunders must not be ignored. With the right strategies in place, social media can offer a wealth of opportunities for small businesses to interact with their customers, boost sales, and build brand awareness. Feeling overwhelmed? Let our team at 98 Buck Social manage your business’s social media!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.