Social Media Statistics to Know For Q4

Social Media Statistics to Know For Q4

The final quarter of the year is here, and it’s time for businesses to plan their social media strategy for the upcoming year. Social media has always been an essential part of any digital marketing strategy. As we are stepping into the final quarter of the year, we bring you some social media statistics to know for Q4 when planning your marketing.

3 of every 4 Instagram users take action after being inspired by a post: 

Instagram is a great platform to showcase your products and services creatively. 72% of users reported that they bought a product they saw on Instagram. With Instagram’s plethora of creative features, businesses can attract and engage a wider audience.

Facebook Live viewing increased by 50% during the pandemic: 

Facebook Live is useful and effective for maintaining communication with customers. The pandemic has forced the world to adopt a more remote way of communication, and Facebook Live is a great solution. Facebook Live is a great platform for sharing product updates, giving behind-the-scenes access, and hosting Q&A sessions.

Twitter’s engagement rate is 18% higher on weekends: 

Twitter is an excellent platform for small businesses because it allows brands to share real-time updates and stay connected. A study shows that tweets posted on weekends generate engagement rates that are up to 18% higher than on weekdays. So, if your business is on Twitter, be sure to include weekends in your marketing plan.

LinkedIn is a B2B marketer’s dream: 

LinkedIn is one of the most important social media platforms for B2B marketers. The platform’s data-driven features have significantly helped businesses find new customers. LinkedIn has a 50% higher lead generation rate than other social media platforms according to recent studies.

Social media ad spending is expected to hit $105 billion by 2023: 

Social media is a cost-effective way of advertising for businesses of all sizes. With social media platforms’ incredibly advanced targeting capabilities, businesses can ensure their ad reaches their desired audience. As per studies, social media ad spending is expected to rise to $105 billion by 2023, which underlines the importance of investing in social media advertising.

Knowing the latest social media statistics can assist small businesses in improving their digital marketing strategy, ensuring they engage a broader audience and stay top of mind with their current customers. With the world adapting to a new post-pandemic way of life, it has become even more critical to have an active social media presence. We hope these social media statistics to know for Q4 can help small businesses plan their social media strategy and end the year with a bang. Get started with our affordable packages at 98 Buck Social!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.