Social Media Roadmaps For Small Businesses

Social Media Roadmaps: A Guide for Small Businesses

As social media continues to dominate the digital marketing world, businesses are left with no choice but to incorporate social media to stay competitive. Social media can help businesses increase brand awareness, generate leads, and drive conversions. However, creating social media roadmaps for small businesses can be daunting, especially for small businesses who are new to social media. In this blog, our team at 98 Buck Social will guide you on how to develop an effective social media roadmap that will help you achieve your business goals.

Define your objectives and audience

Before you begin your social media journey, you need to have a clear understanding of your objectives and target audience. What do you want to achieve through social media? Is it to increase brand awareness, drive conversions, or build relationships with customers? Once you have set your objectives, you need to identify your target audience. Who are they? What are their interests, behavior, and preferences? Understanding your target audience will help you create content that resonates with them.

Choose the right platforms

Choosing the right social media platforms that align with your business objectives and target audience is critical. You don’t have to be on every social media platform. Instead, focus on the ones that matter the most. For instance, if your target audience is millennials, you might want to focus on Instagram and Snapchat, whereas if your target audience is professionals, LinkedIn might be the right platform for you.

Develop a content strategy

Social media thrives on content, and creating high-quality content consistently is essential. Developing a content strategy can help you create a consistent flow of content that is aligned with your objectives and resonates with your target audience. Your content strategy should include types of content, themes, frequency of posting, and the tone of voice.

Set a budget and timeline

Social media is not free, and having a budget is crucial to make the most out of your social media efforts. Setting a budget will help you allocate resources and invest in paid social media campaigns that can help you boost your reach and engagement. Additionally, having a timeline will help you stay organized and track your progress.

Track and measure success

Measuring the success of your social media roadmap is essential to know what works and what doesn’t. There is no one-size-fits-all approach to measuring social media success, but you can track metrics such as engagement rate, reach, conversion rate, and sentiment analysis. Monitoring these metrics will help you make data-driven decisions and improve your social media roadmap over time.

In conclusion, developing a social media roadmap is crucial for small businesses who want to leverage social media to grow their business. Defining your objectives and audience, choosing the right platforms, developing a content strategy, setting a budget and timeline, and tracking and measuring success are essential steps to create an effective social media roadmap. With a well-defined roadmap, you can build relationships with customers, increase brand awareness, drive conversions, and achieve your business goals. Need social media marketing help? Take a look at our social media marketing plans!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.