Social Media Optimization For Growth

Social media optimization, or SMO, is the process of optimizing your online presence on social media outlets to increase visibility and engagement. You’ve probably heard the phrase “If you’re not on social media, you don’t exist” – and it’s true. A good social media strategy can help you grow your business by increasing brand awareness, providing valuable content to potential customers, and building relationships with influencers in your industry. But how do you get started? Let’s take a look at how you can optimize your social media presence for growth. 

Set Goals & Objectives 

The first step in optimizing your social media accounts is to set clear goals and objectives. What are you trying to achieve? Are you trying to drive more traffic to your website? Increase sales? Get more followers? Your goals will determine which strategies you should use and how often you should be posting content. Once you know what it is that you want to achieve, then it’s time to start thinking about how best to achieve those goals. 

Develop an Audience Strategy 

Another important step in optimizing your social media for growth is to develop an audience strategy. Ask yourself, who are my target customers? What platforms are they most active on? What sort of content do they respond to best? By focusing on your target customer, you can create a plan for engaging with them that will be effective and efficient.

Create Engaging Content 

Once you know who your target audience is, it’s time to start creating content for them. You want your content to be both informative and entertaining in order to capture the attention of potential customers. Make sure that each post has a clear purpose and is tailored to the platform it’s being posted on. For example, what works well on Twitter may not work as well on Instagram. Also, use visuals whenever possible. Research shows visuals can have significant positive impacts on engagement rates.

Keep Search in Mind 

You should always keep in mind that some people use social media platforms as search engines. Because of this, it is essential that you include relevant keywords and hashtags in your captions. This way, when users search for something related to your niche, your account will pop up. This is an amazing opportunity for visibility and could result in gaining new followers – so don’t underestimate the power of using keywords and hashtags correctly.

Utilize Automation Tools 

Social media optimization also involves utilizing automation tools when possible. These tools allow you to schedule posts ahead of time so you don’t have to worry about manually posting every day or week. Utilizing automation tools allows you to stay consistent with your posts while freeing up some valuable time in the process. However, be aware that automation isn’t always appropriate – there are times when customer service should stay person-to-person.

Social media optimization can help grow your business by allowing you to reach more potential customers than ever before. To get started with SMO, develop an audience strategy focused on your target customer, create engaging content tailored around those customers, and utilize automation tools when possible. With careful planning and execution, SMO can help change the trajectory of any business’s growth!

Review Your Analytics

To make sure your social media efforts don’t go to waste, make it a habit to check your analytics. Once you’ve gotten into the groove of regular posting, you should review our analytics at least once a month. This way you can keep track of what’s working and adjust your strategy if necessary. 

98 Buck Social’s Services

Social media optimization is essential for any business looking to increase their visibility and reach more customers online. With an effective SMO strategy in place, there’s no limit as far as what kind of growth potential lies in store for your business. But if the task of creating content sounds like a drag, we understand. However, our team of social media experts would love to take that responsibility off of your hands. With our organic social media content services, you can get customized content made especially for your business every day of the week. Learn more today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.