Social Media Graphic Tips

Creating eye-catching graphics for social media is essential for driving engagement and standing out in crowded feeds. Here are some expert tips to help you craft compelling visuals:

1. Consistency is Key

Maintain a consistent style across all your social media platforms. Use the same color schemes, fonts, and design elements that align with your brand identity. This helps in creating a cohesive look and feel, making your posts instantly recognizable.

2. High-Quality Images

Always use high-resolution images. Blurry or pixelated pictures can diminish your brand’s professionalism. Invest in good photography or use reputable stock image sites to find high-quality visuals.

3. Keep It Simple

Avoid cluttering your graphics with too much text or too many elements. Simplicity often leads to more effective communication. Use clean lines, ample white space, and a focused message.

4. Utilize Contrast

Make your text and important elements stand out by using contrasting colors. This not only makes your content more readable but also draws attention to key information.

5. Incorporate Your Logo

Include your logo in all your graphics. This reinforces brand recognition and ensures that your content is associated with your brand, even if it’s shared without proper attribution.

6. Optimize for Each Platform

Different social media platforms have various size requirements and best practices. Tailor your graphics to fit each platform’s specifications to ensure they display correctly and look their best.

7. Use Text Sparingly

Graphics are visual-first content. Use text to support your visuals, not overshadow them. Stick to short, impactful phrases or calls to action.

8. Leverage Tools and Templates

Use design tools like Canva, Adobe Spark, or Figma to create professional-looking graphics. These tools offer a variety of templates and design elements that can simplify the creation process.

9. Highlight Your Call-to-Action (CTA)

Make your CTA clear and prominent. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” ensure it stands out and compels users to take action.

10. Stay On-Brand

Ensure your graphics reflect your brand’s voice and values. Whether your brand is playful, serious, or luxurious, your graphics should convey that same tone.

11. Test and Iterate

Analyze the performance of your graphics over time. Use insights from analytics to understand what works and what doesn’t, and refine your designs accordingly.

12. Use Infographics Wisely

Infographics are great for conveying complex information in a digestible format. Use them to illustrate data, processes, or key points in an engaging way.

13. Embrace Trends Carefully

While it’s important to stay updated with design trends, ensure they align with your brand identity before incorporating them. Not all trends will suit your brand.

14. Include Relevant Hashtags

While not a graphic element per se, including relevant hashtags in your designs can boost discoverability. Ensure they fit naturally within the design and don’t overwhelm the visual.

15. Ensure Accessibility

Consider accessibility in your designs. Use alt text for images, ensure sufficient color contrast for readability, and avoid using flashing elements that could trigger health issues.

By following these tips, you can create stunning social media graphics that not only capture attention but also convey your message effectively, helping to boost engagement and visibility for your brand.

 

98 Buck Social is ready to assist you! Connect with us today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.