Top Social Media Design Trends for 2022

Design plays an essential role in creating a successful social media post. That’s why you need to keep yourself updated on the latest design trends to ensure your marketing efforts hit the right spot with your target audience. Each year, new design trends pop up that affect what is popular online. In this article, we’ll be discussing the hottest social media design trends for 2022 that you can incorporate into your social media marketing. 

Minimalism

Minimalistic designs seem to always come back around. But it’s safe to say that the trend seems like it will be around for a while. With so much competition for your attention on social media, minimalism works by simplifying and enhancing your message. This design style emphasizes limited colors, strategic use of negative space, and sleek typography. With these elements, your brand can make a strong and powerful statement. Simplicity often leaves a striking impression, especially when mixed with everything else on social media.

Custom Illustrations 

2022 is all about embracing uniqueness and originality. This is where custom illustration comes into play. Custom illustrations allow you to have a hand-drawn feel and distinctive color schemes that work with your brand personality. They are more personal and often more visually captivating, making them an excellent way to capture people’s attention.

Animated Artwork

Adding in animation to your social media posts provides a refreshing and interesting flare. And, these animations do not have to be complicated. Simple, playful animations can catch a viewer’s attention and keep them engaged without them having to strain to read through plain text. This design trend specifically suits brands that have a fun and exciting online presence, such as gaming or entertainment companies.

3D Design

3D designs make social media an even more immersive experience for users. These designs create a depth-of-field that gives your posts more visual interest, ultimately making them stand out from the rest. When styled well and used appropriately, 3D designs can create stunning visuals that appropriately portray your brand.

Bold Typography

Typography is taking center stage in 2022, making it an essential aspect of any social media design. With countless free and paid fonts available online today, now is a great time to experiment with different typography. Bold and dramatic fonts are certainly “in” right now. Typography should not be an afterthought for those working on a brand’s social media. It is a vital part of telling your story in a visually compelling way.

Video Content

Video content is increasingly dominating the time people spend on social media. In fact, it has become a primary way brands market their products or services. If your company hasn’t started using video content yet or only does so sporadically, now is the time to finally invest in it. Videos can help brands showcase their products or services more effectively, capture people’s attention, and encourage better engagement.

Use These Design Trends in Your Social Media Posts

Your brand on social media is your digital calling card. In many cases, it is what convinces new customers to purchase from you. When you use these social media design trends, you can get your content to stand out from the rest. Remember, these trends are only trends at the moment, but they can go a long way when combined with your unique brand. If you’re able to use them to your advantage, your brand will have an edge in the social media landscape. Social media is a powerful tool, and by staying relevant and up-to-date with design trends, business owners and marketers can successfully connect with their target audiences, increase brand visibility, and ultimately drive more sales.

Demystifying SEO: Your Guide to Ranking Higher on Search Engines

Visual Appeal: Eye-Catching Images and Videos for Social Media

The Power of Storytelling: Captivate Your Audience with Narrative Magic

Mastering the Art of the Hashtag: How to Get Your Content Seen

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.