Should Your Small Business Be on TikTok?

TikTok is still considered a newcomer to the social media world, having launched in late 2016. In a quick amount of time, they’ve gained over 1 billion monthly active users, demonstrating just how much it has taken the internet by storm. Despite what you might think, it’s not just teenagers who are using TikTok. In reality, the app is popular with people of all ages. So that begs the question, should your small business be on TikTok? The answer is maybe. While there’s no doubt that TikTok has a huge amount of potential, it might not be the right fit for every company. In this blog post, we’ll take a look at some of the pros and cons of using TikTok to help you decide whether or not it’s right for you.

The Pros of Using TikTok for Small Businesses

There are a lot of reasons why your small business should consider becoming active on TikTok. As we mentioned earlier, there are over 1 billion active users on the platform, with that number only set to continue growing. This puts TikTok up there as one of the most popular social media platforms in the world. What does this mean for your business? That your potential audience is huge! 

TikTok is also incredibly engaging. Its users spend a lot of time on the app every day, averaging over an hour and a half of use a day! That’s a lot of time spent watching videos! Additionally, TikTok users are notoriously receptive to marketing messages—likely because they’re used to seeing ads on the app. In fact, TikTok users are reported to have an 80% higher purchase intent than users of other social media platforms. 

Finally, TikTok is a great way to build brand awareness and connect with potential customers on a personal level. Most TikTok videos are filmed in the first person, giving them a very personal feel. In addition, highly produced, “professional” videos actually don’t perform well on the platform. This makes it achievable for anyone – even a video novice – to be successful. The more laid-back and unedited the video looks, the more relatable you become to potential customers. 

The Cons of Using Tik Tok for Small Businesses 

One downside of TikTok for small businesses is also one of its biggest assets – its audience. Some businesses only operate in a small geographic area. In that case, reaching users who live across the world won’t be of any benefit. Instead, your time and efforts would probably be better spent on platforms with more local audiences. 

TikTok might also not be a great fit for your small business depending on your product or service. If you need to convey a lot of information to get someone to understand what you’re offering, the short-form nature of TikTok probably isn’t right for you. It also tends to not be as effective for B2B companies. If you are a B2B company, you might want to focus your efforts somewhere else.

Where Should Your Small Business Be Posting?

So, should your small business be on TikTok? There’s no easy answer. Certain companies, products, and services simply won’t connect with the typical audience on TikTok. However, it is always worth giving it a shot. If you’d like to try out TikTok, 98 Buck Social can take over posting to your other social media accounts. This will give you more time to focus on this new platform and how you can get it right.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.