Sizzling Summer Marketing Ideas to Keep Your Business Booming
As temperatures rise and consumer behavior shifts, summer presents the perfect opportunity to refresh your marketing strategy. With more people traveling, spending time outdoors, and engaging on mobile devices, it’s essential to adjust your tactics to stay visible and relevant. Here are some summer marketing ideas to keep your business thriving during the sunny season:
1. Embrace Seasonal Themes
Use bright, bold visuals and warm-weather messaging in your marketing materials. From beach days to barbecues, align your content with summer experiences your audience can relate to. Consider offering limited-time products, services, or promotions that play into the season’s excitement.
2. Host Outdoor or Virtual Events
Summer is ideal for hosting in-person events like sidewalk sales, pop-up shops, or community gatherings. If you’re more digital-focused, consider webinars, virtual workshops, or live Q&A sessions on social media. These events create buzz and give customers a reason to engage with your brand.
3. Run Social Media Contests & Giveaways
Leverage your social platforms to run fun summer contests or giveaways. Ask users to share summer photos with your product or service, tag friends, or use a custom hashtag. These strategies increase visibility, foster user-generated content, and grow your online audience.
4. Offer Summer-Exclusive Deals
Encourage more sales by launching time-sensitive offers. Flash sales, early bird specials, or bundle deals can create urgency and help move inventory during slower business months. Promote these offers through email campaigns and paid social ads to maximize reach.
5. Optimize for Mobile Engagement
Summer means more people are on the go, so make sure your website and ads are mobile-friendly. Clear calls-to-action, fast load times, and responsive design are key to keeping mobile users engaged and converting.
Let 98 Buck Social Help You Shine
Creating consistent, engaging content during the busy summer months can be challenging—especially while managing your business. That’s where 98 Buck Social comes in! Our team specializes in affordable, professional social media management that keeps your brand active and relevant all summer long.
Conclusion
Don’t let summer slow down your marketing momentum. By embracing seasonal trends, engaging your audience with interactive content, and offering timely promotions, your business can thrive through the warm months. And when you’re ready to take a break from content planning, 98 Buck Social is here to keep the heat on your marketing—without burning out your budget.
Contact us today and let’s make this summer your best season yet!
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Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.