Should You Post Reels or TikToks to Promote Your Business?


Social media has revolutionized the way businesses promote their products or services. With the rise of TikTok, an app that allows users to share short videos, businesses are now in a dilemma as to whether they should start using this app or stick to Instagram’s latest feature, Reels. Both platforms offer great opportunities for businesses to showcase their products and services, but should you post Reels or TikToks to promote your business? Below, we will dive into the differences between Reels and TikTok and help you decide which one is best to promote your business.

1. The length of videos

One of the biggest differences between Reels and TikTok is the length of videos. Reels allows users to create videos from 15 up to 90 seconds, while TikTok allows users to create videos up to 10 minutes long. The shorter video length on Reels means that businesses need to be creative and to the point to capture their audience’s attention. On TikTok, businesses have more time to play with but need to ensure that their content is engaging enough to keep their audience’s attention for the full length of the video.

2. The algorithm

Both Reels and TikTok use algorithmic feeds to curate and suggest videos to their users. However, TikTok’s algorithm is known for its effectiveness in tailoring content to users’ specific interests and preferences. This means that businesses have a higher chance of getting discovered on TikTok, making it a great platform for reaching a wider audience. On the other hand, businesses on Reels have access to a larger audience, including users who have not yet downloaded TikTok, making it a great option for businesses to gain visibility.

3. The audience

The audience on Reels and TikTok is different. TikTok’s audience is predominantly younger, with the majority of users being between the ages of 16 and 24. Reels, on the other hand, is used by a more diverse group of people, with varying ages and interests. Businesses should consider their target audience when deciding between Reels and TikTok.

4. The content

The type of content that performs well on Reels and TikTok is different. Reels is more geared towards showcasing products or services in a trendy and creative way. TikTok’s content is more focused on entertainment, humor, and storytelling. Businesses need to create content that aligns with the platform’s genre to succeed.

5. The features

Both Reels and TikTok have different features, which can impact how businesses choose to use them. Reels allows users to share their videos on their Instagram feed and story, while TikTok doesn’t have this functionality. TikTok, on the other hand, has a more robust set of features, including filters, effects, and soundtracks that businesses can use to enhance their content.

Choosing between Reels and TikTok can be a tough decision for businesses. The answer depends on your target audience, the content you plan to create, and the features that matter most to you. Ultimately, a mix of both platforms can help businesses to reach a wider audience, enhance their content strategy, and open up new opportunities for growth. However, businesses must remain consistent on whichever platform they choose, creating content that aligns with their brand’s mission, values, and message. With time, you’ll uncover which platform works best for your business and start seeing the benefits of using these social media tools! If you’re in need of social media marketing services for your business, 98 Buck Social can help!

Demystifying SEO: Your Guide to Ranking Higher on Search Engines

Visual Appeal: Eye-Catching Images and Videos for Social Media

The Power of Storytelling: Captivate Your Audience with Narrative Magic

Mastering the Art of the Hashtag: How to Get Your Content Seen

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.