How SEO and Social Media Work Together to Benefit Your Business

seo and social media

Search engine optimization (SEO) is a way to ensure that your website is visible in organic search engine results. On the other hand, social media is an excellent platform to help you reach more people and connect with potential customers. Clearly, they work well separately, but they’re even better together! Read on to learn how combining SEO and social media can lead to huge benefits for your business. 

SEO + Social Media = More Exposure 

One of the most important benefits of combining SEO and social media is the increased exposure it can lead to for your business. Properly optimizing your website ensures that potential customers will be able to find you easily through organic searches. Meanwhile, if they are active on social media, they may come across one of your posts. This could also drive them to your website. Using both of these strategies together gives you twice the chance to reach new customers.

Build Brand Awareness 

Utilizing both SEO and social media together can build brand awareness among potential customers. SEO techniques like keyword research, link building, and content optimization can help you ensure that searchers see relevant information about your business when they conduct an online search related to the products or services that you offer. On the other hand, your social media content can help you reach new audiences who may not have heard of your business before. Who knows, these new audiences could potentially become loyal customers after learning more about your business.

Higher Quality Content 

Another great benefit of combining SEO and social media is that it allows you to create higher-quality content. How? When you make keyword research a part of your content creation process, you can make sure that what you’re creating is relevant to what people are searching for online. For example, if you know a lot of people have recently been searching for “blog writing services,” you can make sure your upcoming social media posts and blog posts reflect this. This way, people making similar searches on social media or search engines both have a higher chance of seeing your company.

Increase Credibility

People notice more than you may think. When they see that your website shows up high on search results pages and that your content is popular on social media, they become a lot more likely to trust your company. Over time, this improved credibility will lead to increased sales and conversions.

Social Media Can Drive Traffic While SEO Is Working

If you know anything about SEO, you probably know that it is a long-term process. It is completely normal to not see results until six months to a year after you begin your efforts. This can seem discouraging, but it will pay off in the long run. While you wait for SEO to get to work in the background, your social media can start giving you immediate results. Bonus points if you can use your social media to drive traffic to your website. Search engines will notice this increased traffic, which can encourage them to push up your ranking.

SEO and Social Media Under One Roof

Businesses that prioritize both SEO and social media see powerful results. As their online visibility improves, they get more opportunities for leads and conversions, which leads to more revenue. Even if you didn’t put a ton of time and effort into both strategies, simply understanding them can help you perform better on both channels. Conducting research on your audience using social media can help you create more targeted content for your website. Conversely, researching what topics people are searching for on search engines can also tell you what kind of content might be valuable to share on social media. 98 Buck Social makes this possible, especially when you can keep your SEO marketing and social media marketing efforts all under one roof. We can take care of both marketing channels for you, along with additional services such as paid social advertising and text message marketing.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.