Why You Should Schedule Your Social Media Posts

It’s hard enough remembering to post on one of your social media accounts when you have every other aspect of your business to worry about, let alone multiple accounts. Scheduling software and social media agencies exist exactly for this reason – so your social media doesn’t get forgotten in the shuffle of your daily responsibilities. Keep reading to learn more about why you should schedule your social media posts.

Opportunity to Create a More Well-Rounded Strategy

First, by batch creating your posts, you are able to see what types of content you are writing and planning to share in advance. This means you won’t accidentally post two promotional style posts in a row, which could turn away your audience. You should create a good mix of promotional and educational or otherwise interesting posts. Being able to schedule your posts also means you’ll be able to mix in carousel and video posts. Utilizing multiple post formats will help you keep your audience interested and benefit from all the different formats available to you.

More Time to Interact With Followers

When you spend less time worrying about your social media posts each week, you have more time to reply to comments and messages. This is a vital aspect of any social media strategy. It is not something that should get ignored due to lack of time, as it could reflect poorly on your business as a whole. Many consumers expect to get responses to their messages within 24 hours. If it takes you any longer than that, you could lose a customer for good or even get a negative review. 

Stay Consistent

It’s no secret that consistency is key when it comes to being successful on social media. When you’re responsible for manually posting, it can be easy to let things slide and miss a day. And who knows, maybe you’ve missed several days before you know it! Taking the time to schedule your posts ahead of time allows you to rest assured that your accounts will stay active even when life gets busy. 

Take Advantage of Peak Times

There are certain times and certain days when people are more likely to engage with your content. If you want to maximize the reach and engagement of your posts, posting during these peak times is very important. But if you need to manually post on each social media platform, it is almost impossible to keep up with these optimal times. By scheduling posts ahead of time, you don’t have to worry about being free to post at specific times or on certain days. Scheduling will make sure your posts go out, even if you are in a meeting, traveling, or simply otherwise busy.

Higher Quality Posts

Finally, all of the above benefits add up to one very important thing: higher quality posts. When you’re not scrambling at the last minute to come up with what today’s post is going to be, you can really think about what you’re creating and make sure it is the best it can be. For example, you can spend time researching post topics, looking up additional facts, or even simply getting more creative. Typically, you can expect that extra effort to be reflected in your engagement levels.

98 Buck Social Takes Scheduling to the Next Level

As you can see, being able to schedule your social media posts has a lot of benefits. 98 Buck Social can do even better than that by taking the creation of posts off of your plate altogether. Our service allows you to regain all of the time you currently spend on social media to spend elsewhere. We will create and schedule everything for you, with some plans even allowing you to review, edit, and approve everything ahead of time. Learn more about our services today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.